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Musings on the New HBO Partnership with Apple

Charles Sizemore
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Musing on today’s announcement by HBO to offer its new streaming service exclusively to Apple (AAPL) products for the first three months:

Weird that HBO went exclusive with $AAPL rather than make it open to Roku, Chromecast, etc. Seems awfully limiting: http://stks.co/q1fU2

— Charles Sizemore (@CharlesSizemore) Mar. 10 at 10:18 AM

@CharlesSizemore really? Limiting? Aligning yourself with Apple? — Shawn (@Szent) Mar. 10 at 10:20 AM

@Szent If you’re going for broad distribution among cord-cutters, then yes, it is limiting. $NFLX & $DISH SlingTV available on all devices.

— Charles Sizemore (@CharlesSizemore) Mar. 10 at 10:22 AM

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@Szent But then, that doesn’t really make sense because the existing HBO Go is available on virtually all platforms.

— Charles Sizemore (@CharlesSizemore) Mar. 10 at 10:27 AM

@Szent Maybe $AAPL just did one HELL of a good job of sweet talking HBO! — Charles Sizemore (@CharlesSizemore) Mar. 10 at 10:28 AM

Still pondering the HBO-$AAPL tie-up. Apple TV’s mkt share is dwarfed by Roku and $GOOGL: http://stks.co/i1weX http://stks.co/h1wlw

— Charles Sizemore (@CharlesSizemore) Mar. 10 at 04:08 PM

Though $AAPL‘s market share kills Roku and everyone else by an order of magnitude if you include iPhones and iPads with the streaming boxes.

— Charles Sizemore (@CharlesSizemore) Mar. 10 at 04:10 PM

This article first appeared on Sizemore Insights as Musings on the New HBO Partnership with Apple

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