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Rocket Fuel Recognized as a Strong Performer in DSP Market

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Rocket Fuel (NASDAQ:FUEL) , a leading programmatic marketing platform provider that uses artificial intelligence (AI) at Big Data scale to optimize marketing ROI for global agencies and enterprise marketers, today announced that Forrester Research, Inc. recognized Rocket Fuel as a Strong Performer in the DSP market in the recently released The Forrester WaveTM: Demand-Side Platforms, Q2 2015 report. Traditionally known for its managed service DSP, Rocket Fuel believes that its recognition by Forrester reflects the company’s strength in AI-based media optimization and customer adoption of its self-service DSP.

“Rocket Fuel’s DSP offers a simplified approach to programmatic, allowing Search Optics to remain strategic and hands-on with our media while serving a high volume of clients,” said Alex Meakin, Sr. Display Manager, Search Optics. “Rocket Fuel’s DSP is easy to use and intuitive. Most importantly, the combination of AI and hands-on media management allows us to optimize campaigns to effectively meet client goals. The AI in Rocket Fuel’s DSP also provides campaign insights beyond impressions and clicks that offer clients a better perspective into the campaign’s audiences.”

In Forrester’s Wave report, Rocket Fuel also received the third-highest score in the Current Offering category, and was cited for its focus on “providing marketers with an autonomous programmatic buying platform.” It was also noted for being “heavily committed to developing ‘marketing that learns’ through artificial intelligence.”

“With Rocket Fuel’s DSP we have the confidence to let the AI work its magic and achieve our campaign goals, while we focus on high-value, advanced analysis for our clients,” said Angela Breeze, Director of Real-Time Trading, ARC, a subsidiary of House of Kaizen. “The inherent value of Rocket Fuel’s DSP is its ability to transform data into actionable insights, offering our clients information that can be used to improve campaigns across all channels.”

“Rocket Fuel entered the self-service DSP market with a radically different approach focused on AI-based media optimization to drive performance, and we are proud to receive the third-highest score for our current offering,” said Monte Zweben, interim CEO, Rocket Fuel. “Our placement affirms the strength of our DSP to fundamentally transform the way advertising campaigns are planned, managed, and measured. We feel that we are closely aligned with the Forrester Wave’s vision to help marketers prepare for a programmatic world. We are well positioned to lead the new generation of programmatic marketing platforms that extends across all marketing channels.”

Rocket Fuel’s unique application of AI and Big Data optimizes campaigns in real time, connecting brands with their customers at the moment of influence to deliver improved ROI. Rocket Fuel DSP customers benefit from a rich feature set for flexible machine learning and tools for improving optimization. Rocket Fuel is committed to superior client service and empowering customers to be programmatic marketing leaders. 96 of the Ad Age Top 100 Advertisers have run ad campaigns powered by Rocket Fuel.

Rocket Fuel’s DSP, which is offered either as a managed service or self-service, serves as the cornerstone of its programmatic marketing platform. This platform can be delivered as a standalone offering or easily integrated with other marketing systems and first-party Data Management Platforms (DMPs), or delivered with our own market-leading DMP, which was praised in the Forrester report for its unique tools including site optimization.

Forrester evaluated the technology of several vendors in the report. Each company was scored on 53 criteria across three categories: Current Offering, Strategy, and Market Presence.

Download the full Forrester WaveTM: Demand-Side Platforms, Q2 2015 report here

About Rocket Fuel

Rocket Fuel combines the science of Artificial Intelligence with the scale of Big Data to improve the effectiveness of programmatic marketing. Customers trust Rocket Fuel’s Marketing That LearnsTM to achieve brand and direct-response objectives in diverse industries across North America, Latin America, Europe, and APAC. With the acquisition of marketing technology firm [x+1] in September of 2014, Rocket Fuel now offers a complete programmatic marketing platform for the world’s most innovative, always-on marketers. The platform includes data management, programmatic media-buying, site optimization, and predictive analytics capabilities that extend across a marketer’s paid and owned channels, and personalize every customer interaction. Rocket Fuel operates in more than 20 offices worldwide and trades on the NASDAQ Global Select Market under the ticker symbol “FUEL.”

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