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Rocket Fuel Featured in eMarketer Reports on Programmatic Video Advertising

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Rocket Fuel (NASDAQ:FUEL) , a leading programmatic marketing platform provider that uses artificial intelligence (AI) at Big Data scale to optimize marketing ROI for global agencies and enterprise marketers, today announced that the company’s perspective and vision was featured in a recently released report from eMarketer, “Video Advertising Benchmarks: What Metrics Can (and Can’t) Tell You About the Big Picture.” Rocket Fuel’s industry view was also profiled in eMarketer’s “Marketer Roundtable: How is Social Affecting Metrics for Video Advertising?”

Increasingly, the digital advertising community is turning to video to reach larger audiences across platforms, and programmatic technology has become the primary means of serving those ads. With this shift has come the need to set agreed-upon standards for ad viewability and other benchmarks. Get more on this topic with the full eMarketer report, “Video Advertising Benchmarks: What Metrics Can (and Can’t) Tell You About the Big Picture.”

In addition, as in-stream video on social platforms continues to rise, Rocket Fuel’s Lindsay Fordham, Director of Product Marketing, participated in an eMarketer Roundtable to offer her perspective on how social is affecting metrics for video advertising. “As marketers evaluate how social fits into their video strategy, it’s important to consider the unique context differences of each platform. While overall viewability and engagement may be high, the creative experience may vary widely when compared to an in-stream pre-roll. Fortunately, social platforms generate deep diagnostics, giving us the ability to optimize social performance in real time and at scale.”

For more information or to purchase a full copy of eMarketer’s “Roundtable: How is Social Affecting Metrics for Video Advertising?” please visit http://www.emarketer.com/articles/results.aspx?t=1044.

About Rocket Fuel

Rocket Fuel combines the science of Artificial Intelligence with the scale of Big Data to improve the effectiveness of programmatic marketing. Customers trust Rocket Fuel’s Marketing That LearnsTM to achieve brand and direct-response objectives in diverse industries across North America, Latin America, Europe, and APAC. With the acquisition of marketing technology firm [x+1] in September of 2014, Rocket Fuel now offers a complete programmatic marketing platform for the world’s most innovative, always-on marketers. The platform includes data management, programmatic media-buying, site optimization, and predictive analytics capabilities that extend across a marketer’s paid and owned channels, and personalize every customer interaction. Rocket Fuel operates in more than 20 offices worldwide and trades on the NASDAQ Global Select Market under the ticker symbol “FUEL.”

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