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Media Alert: Rocket Fuel Helps Advertisers Drive Higher Performance with AI-Optimized Private Marketplace

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Rocket Fuel (NASDAQ:FUEL) , a leading programmatic marketing platform provider that uses artificial intelligence (AI) at Big Data scale to optimize marketing ROI for global agencies and enterprise marketers, today published two new customer success stories from Cree and Skinfix that illustrate the power of Rocket Fuel’s Private Marketplace (PMP) offering to deliver improved performance across premium publishers by leveraging the targeting capabilities of Rocket Fuel’s AI-based demand-side platform (DSP) and data management platform (DMP).

Cree

Cree, a market-leading innovator of lighting-class LEDs, LED lighting, and semiconductor products for power and radio frequency (RF) applications, worked with Rocket Fuel to build awareness for its LED lighting products and reliably reach quality traffic across premium publishers and realize superior performance with Rocket Fuel’s Private Marketplace capability.

“Rocket Fuel’s Private Marketplace capability turned out to be a great investment for us,” said David Dykes, Media Director for Baldwin&. “We wanted to improve our display advertising results by driving qualified traffic from pre-identified premium publishers’ sites. Because Rocket Fuel gave us that capability, we were able to efficiently drive users to our client’s site and help contribute to the lowest bounce rate onsite in over six months.”

Results:

  • 42.86% improvement in efficiency when analyzing conversion rates in getting Cree consumers to the Buy Now page.
  • Cree was able to reliably reach quality traffic across premium publishers and realize superior performance with Rocket Fuel’s Private Marketplace capability.

Skinfix

For over 150 years, the all-natural, award-winning products by Canadian company Skinfix have treated skin’s most irritating problems. Rocket Fuel Premium Optimization delivered an average click-through rate 7.6x more efficient than non-optimized tactics.

“We used Rocket Fuel’s private marketplace capability for a CPG client’s recent campaigns, and we were highly impressed with the results,” said Cynthia Hang, Digital Ad Operations, Haworth Marketing & Media. “Our goal was to increase traffic to our two online partners, Diapers.com and Target.com. We used Rocket Fuel’s Premium Optimization, and are thrilled with the results.”

Results:

  • Rocket Fuel ran ad campaigns for both the Skinfix Adult and Baby product lines.
    • For the Skinfix Adult campaign, Rocket Fuel technology performed at a CTR 7.21x better than the non-optimized tactics.
    • The Skinfix Baby campaign ran two Private Marketplace line items: one open to the entire U.S. and the other geo-targeted. Rocket Fuel technology performed at a 16.12x and 4.46x better CTR efficiency for both line items, respectively, than non-optimized tactics with the same constraints. The aggregate result for both campaigns was a 7.6x better CTR efficiency.
    • Of the measurable impressions, Rocket Fuel saw an increase in viewability by 87% versus open exchange for the Skinfix Baby campaign.

Cree and Skinfix are part of a growing roster of Rocket Fuel customers achieving higher performance with Rocket Fuel. More than 50 customer success stories have been published to date at http://rocketfuel.com/successtory.

About Rocket Fuel

Rocket Fuel combines the science of Artificial Intelligence with the scale of Big Data to improve the effectiveness of programmatic marketing. Customers trust Rocket Fuel’s Marketing That LearnsTM to achieve brand and direct-response objectives in diverse industries across North America, Latin America, Europe, and APAC. With the acquisition of marketing technology firm [x+1] in September of 2014, Rocket Fuel now offers a complete programmatic marketing platform for the world’s most innovative, always-on marketers. The platform includes data management, programmatic media-buying, site optimization, and predictive analytics capabilities that extend across a marketer’s paid and owned channels, and personalize every customer interaction. Rocket Fuel operates in more than 20 offices worldwide and trades on the NASDAQ Global Select Market under the ticker symbol “FUEL.” For more information, please visit http://www.rocketfuel.com or call 1-888-717-8873.

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