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CORRECTING and REPLACING Media Alert: Rocket Fuel Helps Advertisers Drive Higher Performance with AI-Optimized Private Marketplace

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Please replace the release with the following corrected version due to multiple revisions.

The corrected release reads:


Cree Lighting Achieves Click-Through Rate Improvement of Nearly 43%

Rocket Fuel (NASDAQ:FUEL) , a leading programmatic marketing platform provider that uses artificial intelligence (AI) at Big Data scale to optimize marketing ROI for global agencies and enterprise marketers, today published a new customer success story from Cree that illustrates the power of Rocket Fuel’s Private Marketplace (PMP) offering to deliver improved performance across premium publishers by leveraging the targeting capabilities of Rocket Fuel’s AI-based demand-side platform (DSP) and data management platform (DMP).


Cree, a market-leading innovator of lighting-class LEDs, LED lighting, and semiconductor products for power and radio frequency (RF) applications, worked with Rocket Fuel to build awareness for its LED lighting products and reliably reach quality traffic across premium publishers and realize superior performance with Rocket Fuel’s Private Marketplace capability.

“Rocket Fuel’s Private Marketplace capability turned out to be a great investment for us,” said David Dykes, Media Director for Baldwin&. “We wanted to improve our display advertising results by driving qualified traffic from pre-identified premium publishers’ sites. Because Rocket Fuel gave us that capability, we were able to efficiently drive users to our client’s site and help contribute to the lowest bounce rate onsite in over six months.”


  • 42.86% improvement in efficiency when analyzing conversion rates in getting Cree consumers to the Buy Now page.
  • Cree was able to reliably reach quality traffic across premium publishers and realize superior performance with Rocket Fuel’s Private Marketplace capability.

Cree is part of a growing roster of Rocket Fuel customers achieving higher performance with Rocket Fuel. More than 50 customer success stories have been published to date at

About Rocket Fuel

Rocket Fuel combines the science of Artificial Intelligence with the scale of Big Data to improve the effectiveness of programmatic marketing. Customers trust Rocket Fuel’s Marketing That LearnsTM to achieve brand and direct-response objectives in diverse industries across North America, Latin America, Europe, and APAC. With the acquisition of marketing technology firm [x+1] in September of 2014, Rocket Fuel now offers a complete programmatic marketing platform for the world’s most innovative, always-on marketers. The platform includes data management, programmatic media-buying, site optimization, and predictive analytics capabilities that extend across a marketer’s paid and owned channels, and personalize every customer interaction. Rocket Fuel operates in more than 20 offices worldwide and trades on the NASDAQ Global Select Market under the ticker symbol “FUEL.” For more information, please visit or call 1-888-717-8873.

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