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Media Alert: Rocket Fuel to Present on the OmniChannel Approach at GMIC New York

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Rocket Fuel (NASDAQ:FUEL) , a leading programmatic marketing platform provider that uses artificial intelligence (AI) at Big Data scale to optimize marketing ROI for global agencies and enterprise marketers, today announced that Rocket Fuel’s Mobile Strategy Lead, Xander Kotsatos, will be speaking at the Global Mobile Internet Conference (GMIC) in New York City on Thursday, June 11.

With conferences in cities like Beijing, San Francisco, Tokyo, and Bangalore, GMIC gathers the mobile community to share the latest innovations and connect them with industry thought-leaders. GMIC New York will address the unique challenges and opportunities that brands using mobile experience every day. Participants will explore the future of mobile for entertainment, retail, media, brands, agencies, and consumer products to get a clear perspective on how to optimize the mobile customer experience.

Rocket Fuel’s Mobile Strategy Lead, Xander Kotsatos, will participate on the panel: “OmniChannel Approach: Creating Powerful Customer Experiences,” scheduled for 10:50 a.m. ET. Panelists will share how to create a truly personalized customer experience that seamlessly spans digital and brick-and-mortar. The panel will examine how to move beyond a multichannel strategy by mastering an omnichannel approach that elevates the customer experience.

OmniChannel Approach panelists include:

Moderator:

  • Yev Galper, Head of Mobile Competency Center, EPAM

Speakers:

  • Xander Kotsatos, Mobile Strategy Lead, East, Rocket Fuel
  • Charles Manning, CEO and President, Kochava
  • Tyler McKinley, CEO, MobileRQ
  • Jill Wilson, SVP of Game Development, SGN

Details regarding Rocket Fuel’s mobile offerings can be found at http://rocketfuel.com/solution/details/channel/mobile. Information regarding the event can be found at http://nyc.thegmic.com/.

About Rocket Fuel

Rocket Fuel combines the science of Artificial Intelligence with the scale of Big Data to improve the effectiveness of programmatic marketing. Customers trust Rocket Fuel’s Marketing That LearnsTM to achieve brand and direct-response objectives in diverse industries across North America, Latin America, Europe, and APAC. With the acquisition of marketing technology firm [x+1] in September of 2014, Rocket Fuel now offers a complete programmatic marketing platform for the world’s most innovative, always-on marketers. The platform includes data management, programmatic media-buying, site optimization, and predictive analytics capabilities that extend across a marketer’s paid and owned channels, and personalize every customer interaction. Rocket Fuel operates in more than 20 offices worldwide and trades on the NASDAQ Global Select Market under the ticker symbol “FUEL.” For more information, please visit http://www.rocketfuel.com or call 1-888-717-8873.

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