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Red Backgrounds and Male Faces Net Higher Advertising Conversions As Revealed in New Rocket Fuel Infographic

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Rocket Fuel (NASDAQ:FUEL) , a leading programmatic marketing platform provider that uses artificial intelligence (AI) at Big Data scale to optimize marketing ROI for global agencies and enterprise marketers, today published a companion infographic to the company’s landmark Guide to Creative Optimization that provided groundbreaking analysis about the impact of design on conversion rates. The newly released infographic provides a visual snapshot of key findings, highlighting an additional set of pertinent insights from the 68-page study released earlier this year.

This Smart News Release features multimedia. View the full release here:

Key highlights of the infographic include:

  • Ads with red backgrounds averaged +31% higher conversion rates, followed by orange (+28%), and yellow (+24%). Blue, gray, purple, black, and cream backgrounds all performed negatively.
  • Ads featuring humans averaged 4% higher conversion rate lifts, with ads featuring men performing 102% better.
  • Call-to-action messages such as “Learn More,” “Click Here,” and “Build Your Own” performed positively, while “Try it Now,” “Start Shopping,” and “Free Quote” performed poorly.
  • Across all verticals, ads showing the product in-use had 5% higher conversion rates than those only showing the product.

The comprehensive study analyzed more than 38,000 distinct banner ads from 1,076 advertisers across 16 verticals, totaling 23.3 billion impressions over a six month period. Researchers categorized ads to determine which elements played a role in engaging customer response according to the following criteria: background color, whether the ad was static or animated, animation length, call-to-action, presence of an advertiser logo, presence of people, and whether an ad’s message contained a special or limited-time offer.

The Creative Optimization infographic can be found at

The full Guide to Creative Optimization can be found at

About Rocket Fuel

Rocket Fuel combines the science of Artificial Intelligence with the scale of Big Data to improve the effectiveness of programmatic marketing. Customers trust Rocket Fuel’s Marketing That LearnsTM to achieve brand and direct-response objectives in diverse industries across North America, Latin America, Europe, and APAC. With the acquisition of marketing technology firm [x+1] in September of 2014, Rocket Fuel now offers a complete programmatic marketing platform for the world’s most innovative, always-on marketers. The platform includes data management, programmatic media-buying, site optimization, and predictive analytics capabilities that extend across a marketer’s paid and owned channels, and personalize every customer interaction. Rocket Fuel operates in more than 20 offices worldwide and trades on the NASDAQ Global Select Market under the ticker symbol “FUEL.”

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