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YuMe Launches Operations in China; Enters World’s Second Largest Advertising Market With Offices in Shanghai and Beijing

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YuMe, Inc. (NYSE:YUME) , the global audience technology company powered by data-driven insights and multi-platform expertise, today announced its entry into the rapidly growing Chinese digital advertising market with new offices in Shanghai and Beijing. YuMe is launching operations in China with partnerships that span across its suite of advertising solutions, including Connected TV (CTV), online and mobile advertising, as well as third-party measurement and verification services.

YuMe will enter its newest market boasting a number of advertising sales relationships with leading Chinese publishers, including BesTV, CIBN Oriental Network, CITIC Guoan Broadband Network, Coocaa (Skyworth TV), Funshion, Hisense, HuanTV, Inveno, Shanghai iSmarTV Network Technologies Co. Ltd. (“iSmarTV”), LeTV, Pineapple Video, UTV, UPOTV, WideCloud and Wukong TV.

In addition, YuMe also announced partnerships in China with leaders in the advertising verification space, including AdMaster, Miaozhen Systems, Nielsen-CCData and others.

“The business opportunity in China is truly a big win for YuMe and we are delighted to now share our latest technology with several of the fastest growing publishers in the world,” said Jayant Kadambi, Co-Founder and CEO of YuMe. “Our presence in the country’s two most important media markets and our partnerships with these publishers and measurement and verification companies show our commitment to growing our business here.”

YuMe’s Chinese partners are expressing confidence that the company’s technology and experience will help to expand one of the world’s most rapidly growing advertising markets.

“We are pleased to be partnering with YuMe because of their deep global experience, innovation and leadership in the advertising technology, sales, and connected TV arenas,” said Wu Shenggang, Huan TV CEO. “This partnership allows us to broaden our capabilities in the critical CTV arena and together create best-in-breed advertising solutions.”

Dr. Zhang Yu, the CEO of Nielsen-CCData, added that YuMe is well-suited to meet the unique demands of the Chinese digital video marketplace. “Our partnership with YuMe is rooted in the market research, verification and CTV relationship that is already in place in the United States,” said Zhang. “Extending that partnership into the booming Chinese CTV market will have tremendous benefits for both companies.”

The video audience in China is estimated at 439 million people, almost 70% of China’s Internet users, according to eMarketer, a market research firm. eMarketer predicts an overall advertising spend of $73.13 billion for China in 2015, with video ad spend reaching $4.04 billion.

“Partnering with the top TV services and media companies is exciting for both the opportunities within the Chinese marketplace as well as advancing our overall Asia Pacific expansion,” says Michael Hudes, Executive Vice President of Emerging Markets at YuMe.

About YuMe

YuMe, Inc. (NYSE:YUME) is a leading provider of digital video brand advertising solutions. Its proprietary data science-driven technologies and large audience footprint drive inventory monetization and enable advertisers to reach targeted, brand receptive audiences across a wide range of Internet-connected devices. Designed to serve the specific needs of brand advertising, YuMe’s technology platform simplifies the complexities associated with delivering effective digital video advertising campaigns in today’s highly-fragmented market. YuMe is headquartered in Redwood City, CA with European headquarters in London and 17 additional offices worldwide. For more information, visit YuMe.com/pr, follow @YuMeVideo and like YuMe on Facebook.

Current YuMe logos can be found at www.yume.com/news/logos.

YuMe is a trademark of YuMe. All other brands, products or service names are or may be trademarks or service marks of their respective owners.

This press release contains forward-looking statements, including those in management quotations. In some cases, you can identify forward-looking statements by the words “may,” “will,” “expect,” “intend,” “plan,” “objective,” “anticipate,” “believe,” “estimate,” “predict,” “project,” “potential,” “continue” and “ongoing,” or the negative of these terms, or other comparable terminology intended to identify statements about the future. All statements other than statements of historical fact are statements that could be forward-looking statements, including, but not limited to, statements about international expansion, strategic partnerships and the benefits derived therefrom, growth strategies; operating results; market trends; and quotations from management. These forward-looking statements are subject to risks and uncertainties, assumptions and other factors that could cause actual results and the timing of events to differ materially from future results that are expressed or implied in the forward-looking statements. Factors that could cause or contribute to such differences include YuMe’s history of net losses and limited operating history, which make it difficult to evaluate prospects, YuMe’s fluctuating quarterly results of operations, and dependence on a limited number of customers in a highly competitive industry. These and other risk factors are discussed under “Risk Factors” in YuMe’s Annual Report on Form 10-K for the year ended December 31, 2014 that has been filed with the U.S. Securities and Exchange Commission (the “SEC”), and in our future filings and reports with the SEC. The forward-looking statements in this press release are based on information available to YuMe as of the date hereof, and we assume no obligation to update any forward-looking statements.

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