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Rocket Fuel Joins Network Advertising Initiative’s Board of Directors

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Rocket Fuel (NASDAQ:FUEL) , a leading programmatic marketing platform provider that uses artificial intelligence (AI) at Big Data scale to optimize marketing ROI for global agencies and enterprise marketers, today announced the appointment of Ari Levenfeld, Rocket Fuel’s Senior Director of Privacy and Inventory Quality, to the Network Advertising Initiative’s (NAI) Board of Directors for 2015-2017. Mr. Levenfeld will join 13 other privacy and media veterans to serve the organization’s key mission: creating and enforcing high standards for responsible data collection and use practices both online and in mobile environments among its Members.

“I congratulate Rocket Fuel and Ari Levenfeld on his election to the NAI board of directors,” said NAI President and CEO Leigh Freund. “Rocket Fuel’s is an innovative leader in our industry and its membership in NAI demonstrates the company’s commitment to responsible data collection and its use for digital advertising.”

With nearly 20 years of marketing and policy-related experience, Levenfeld has built a reputation as an industry expert on data privacy and inventory quality and has spoken at key panels and industry events as an invited expert. In his leadership role at Rocket Fuel, he is 100% dedicated to advancing sustainable consumer friendly standards for digital advertising and brand safety. Prior to joining Rocket Fuel, Levenfeld worked for Yahoo! and Ask.com.

“One of our chief priorities at Rocket Fuel is to protect consumer privacy, maintaining our role as a trustworthy steward of anonymous user data in the delivery of our technology and services,” said Levenfeld. “As we take on this exciting leadership role for the NAI, the health of the third-party ecosystem continues to be an essential corporate priority for Rocket Fuel.”

Rocket Fuel has participated in key NAI and industry privacy conferences and has bolstered NAI initiatives to ensure that self-regulation continues to be recognized as an important and viable option for responsible data usage for online advertising. Last year alone, Rocket Fuel contributed more than 60 million impressions, resulting in over 50,000 clicks on NAI consumer education ads.

Additionally Rocket Fuel has served as a leader in advancing the broader digital advertising ecosystem, including serving as a founding member of the IAB’s Traffic of Good Intent Task Force and Technology Task Force, on the Ad Council’s Board of Directors and in providing support to the Mobile Marketing Association (MMA).

The full list of NAI Board members can be found here.

About Rocket Fuel

Rocket Fuel combines the science of Artificial Intelligence with the scale of Big Data to improve the effectiveness of programmatic marketing. Customers trust Rocket Fuel’s Marketing That LearnsTM technology to achieve brand and direct-response objectives in diverse industries across North America, Latin America, Europe, and APAC. With the acquisition of marketing technology firm [x+1] in September of 2014, Rocket Fuel now offers a complete programmatic marketing platform for the world’s most innovative, always-on marketers. The platform includes data management, programmatic media-buying, site optimization, and predictive analytics capabilities that extend across a marketer’s paid and owned channels, and personalize every customer interaction. Rocket Fuel operates in more than 20 offices worldwide and trades on the NASDAQ Global Select Market under the ticker symbol “FUEL.”

About the NAI

Founded in 2000, the Network Advertising Initiative (NAI) is the leading self-regulatory association comprised exclusively of third-party digital advertising companies. The NAI promotes the health of the online ecosystem by maintaining and enforcing high standards for data collection and use for online advertising purposes. The organization also educates and empowers consumers to make meaningful choices about their experience with online advertising through an easy-to-use opt-out mechanism. To learn more, visit www.networkadvertising.org.

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