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Pandora Delivers Mobile Programmatic Solution to Advertisers

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Pandora (NYSE:P) , the leading Internet radio service, announced today that its display inventory is now available for programmatic buying across smartphones and tablets. Pandora’s new programmatic solution supplements its desktop offering to deliver viewable inventory, qualified data and a robust, engaged audience at scale across devices.

“The power of Pandora’s data fuels our digital advertising leadership and helps brands reach the right listener, with the right message at the right time,” said John Trimble, chief revenue officer at Pandora. “The launch of our desktop programmatic solution was an important step, and this latest offering on smartphones and tablets further positions our company for growth by meeting the needs of our current buying partners and unlocking new market opportunities.”

Pandora’s mobile programmatic solution gives media buyers the opportunity to:

  • Reach nearly 80 million active listeners, 80 percent of whom are tuning in via mobile devices.
  • Efficiently bid on premium display inventory through private marketplace and preferred deals.
  • Leverage Pandora’s registration data, proprietary targeting segments, advertising IDs and / or the advertiser’s own dataset to effectively reach their target audience.

Pandora’s mobile programmatic solution was released in beta in March of 2015 and has been leveraged by brands such as Ford and agencies including Essence.

“Essence has devoted great effort to selecting top partners to forge the future of agency-publisher integrations,” said Oscar Garza, head of programmatic at Essence. “Pandora has proven to be a valued partner in that journey. The latest milestone is a mobile programmatic integration that we are very excited about. Pandora’s mobile solution encompasses all of the capabilities we seek to align with: innovation, viewability and engagement.”

To learn more Pandora’s programmatic solution, visit: www.advertising.pandora.com/whats-new. If you are interested in purchasing Pandora’s advertising inventory programmatically, visit: www.advertising.pandora.com/advertise. Pandora’s inventory is available through private marketplace and preferred deals, powered by the Google DoubleClick Ad Exchange (AdX).

ABOUT PANDORA

Pandora (NYSE:P) gives people music and comedy they love anytime, anywhere, through connected devices. Personalized stations launch instantly with the input of a single “seed” – a favorite artist, song, or genre. The Music Genome Project(R), a deeply detailed hand-built musical taxonomy, powers the personalization of Pandora(R) internet radio by using musicological “DNA” and constant listener feedback to craft personalized stations from a growing collection of more than one million tracks. Tens of millions of people turn on Pandora every day to hear music they love. www.pandora.com | Pandora Blog | Pandora LinkedIn | @PandoraPulse

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