Company News » Issues “Brand Better” Challenge at TechCrunch Disrupt

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Published on, part of Endurance International Group (NASDAQ:EIGI) , and a global leader in domain names, today announced its “Brand Better” Challenge at the world’s top startup and technology conference, TechCrunch Disrupt. At the 24-hour San Francisco hackathon and three-day conference, will help startups, established companies, and budding entrepreneurs take advantage of new naming opportunities to brand their businesses better.

“No startup intends to create a bland, uninspired first impression,” said Brian Unruh, General Manager for “’s Brand Better Challenge is about arming the next generation of startups with brand names that organically help them compete and grow.”

TechCrunch Disrupt SF, which kicked off with this weekend’s hackathon, continues to be one of the hottest events for launching new cutting-edge startups. As a product sponsor of the hackathon and conference, will show how new domain extensions like .WEBSITE, .NYC, .CLUB, .BUZZ, and .NINJA can cement a strong brand foundation.

“When the domain extensions .COM and .ORG launched, for example, early adopters gained the most. Similarly, the new domain extensions represent a historic opportunity for startups and entrepreneurs to brand their ideas in amazing, meaningful ways,” added Unruh.

TechCrunch Disrupt attendees and participants in Disrupt’s Startup Battlefield competition can stop by’s table to learn about new domain extensions and the three building blocks for a powerful brand.

To learn more about, visit


Helping individuals and businesses become successful online since 2000, delivers high quality, reliable domain name registration and web hosting services at affordable prices., an ICANN-accredited registrar, offers a full range of solutions to create and market websites including web hosting, VPS hosting, email, SSL certificates, website design, and email marketing. For more information visit:

About Endurance International Group

Endurance International Group is a leading provider of cloud-based platform solutions designed to help small and medium-sized businesses succeed online. Endurance serves over 3.7 million subscribers through a family of brands that includes Bluehost, HostGator,, FatCow, iPage, BigRock and MOJO Marketplace. Endurance is headquartered in Burlington, Massachusetts, has a presence in Asia and the Americas, and employs over 2,500 people. Endurance provides a comprehensive suite of over 150 products and services that includes web presence and mobile sites, email and e-commerce solutions, as well as more advanced offerings, such as SEO services, scalable computing, security, storage and backup, online marketing and productivity solutions. For more information, visit and the logo are trademarks of Endurance International Group – West, Inc. Endurance International Group and the compass logo are trademarks of The Endurance International Group, Inc. Other brand names of Endurance International Group are trademarks of The Endurance International Group, Inc. or its subsidiaries.

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