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Violin Delivers Music to the Ears of the Australian Performing Rights Association

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Violin Memory(R), Inc., (NYSE:VMEM) , a leading provider of award-winning all-flash storage arrays and appliances delivering application solutions for the enterprise, and its channel partner NTT Com ICT Solutions (Australia) Pty Ltd (NTT ICT), announced that APRA AMCOS has selected the Violin(R) 6212 All Flash Array to accelerate its royalty requests and payment management.

Violin Memory and NTT ICT identified the 6212 All Flash Array would allow APRA AMCOS to meet royalty payment service-level agreements (SLAs) by reducing application input and output (I/O) wait times that caused significant delays in royalty processing. Violin’s solution has improved overall application performance by up to 65 percent. APRA AMCOS has also seen major improvements in backup times of up to 73 percent and end of day (EOD) processing times by 71 percent. These significant changes have allowed APRA AMCOS to scale their business for the future.

“Ensuring our three million plus members and copyright owners are paid the royalties they are entitled to receive helps keep the Australian music industry strong,” said Gus Jansen, Chief Technology Advisor at APRA AMCOS. “Upgrading to the Violin 6212 All Flash Array has reduced the time involved in tracking and processing royalty requests, so copyright owners will continue to receive payments on time despite burgeoning data volumes.”

With multiple platforms available for artists to secure royalty payments, APRA AMCOS needed to increase the processing capability of their application using the existing Sybase ASE 15.7 database. They were able to achieve this by changing the underlying storage infrastructure to deliver a faster, more agile solution to process royalty requests for songwriters, composers and music publishers. Processing and tracking music usage is very data-intensive and with the parallelization of workloads within Violin’s 6000 All Flash Array series it was a perfect solution for them.

“The Violin 6212 All Flash Array provides real time access to applications and data through its unique Flash Fabric ArchitectureTM (FFA). It is this design that differentiates Violin from all other commodity-based SSD and array vendors and it enables customers to truly leverage the advantages of an All Flash Array without compromising long-term resiliency, density, and performance,” said Ross Lynch, Director of Sales Australia and New Zealand, Violin Memory.

The Violin 6212 All Flash Array, part of the company’s 6000 series, which is the only fourth generation all-flash storage solution, delivers consistent, predictable low latency and high IOPS that provides the foundation for significant data center consolidation. Violin’s unique FFA delivers unprecedented availability, resiliency, density, and performance, allowing organizations the capability to leverage their investments in applications, computing and networking, while transforming the economics of the enterprise data center. This provides a single platform on which multiple/mixed workloads are supported, whether they be mission critical, virtualized, transactional, or analytical.

About Australia Performing Rights Association

APRA AMCOS, representing the Australasian Performing Right Association and the Australasian Mechanical Copyright Owners Society, is a non-profit organization that collects and distributes songwriting royalties to its 87,000 songwriter, composer and music publisher members, and around 3,000,000 copyright owners worldwide.

About Violin Memory

Business in a Flash. Violin Memory transforms the speed of business with high performance, always available, low cost management of critical business information and applications. Violin’s All Flash optimized solutions accelerate breakthrough CAPEX and OPEX savings for building the next generation data center. Violin’s Flash Fabric ArchitectureTM (FFA) speeds data delivery with chip-to-chassis performance optimization that achieves lower consistent latency and cost per transaction for Cloud, Enterprise and Virtualized mission-critical applications. Violin’s All Flash Arrays and Appliances, and enterprise data management software solutions enhance agility and mobility while revolutionizing data center economics. Founded in 2005, Violin Memory is headquartered in Santa Clara, California. For more information, visit Follow us on Twitter at

All Violin Memory news releases (financial, acquisitions, manufacturing, products, technology, etc.) are issued exclusively by Business Wire and are immediately thereafter posted on the company’s external website, Violin, Violin Memory, the Violin Memory logo, Flash Fabric Architecture (FFA) and Concerto are trademarks of Violin Memory, Inc. in the U.S. and other countries.

Violin Memory Forward-looking Statement

This public announcement contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements with respect to: (1) the possible results and economic benefits that customers and others may realize by using Violin Memory’s products; and (2)Violin Memory’s business plans and strategy. There are a significant number of l risks and uncertainties that could affect Violin Memory’s business performance and financial results, including those set forth under the captions “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations,” in Violin Memory’s annual report on Form 10-Q, which was filed with the U.S. Securities and Exchange Commission, and which is available on the Violin Memory’s investor relations website at and on the SEC’s website at All forward-looking statements in this public announcement are based on information available to Violin Memory as of the date hereof, and Violin Memory does not assume any obligation to update the forward-looking statements provided to reflect events that occur or circumstances that exist after the date on which they were made.

About NTT Com ICT Solutions

NTT Com ICT Solutions (Australia) Pty Ltd is a wholly owned subsidiary company of NTT Communications, the global data and IP services arm of Fortune Global 500 telecom leader, Nippon Telegraph & Telephone Corporation (NTT). The NTT Communications ICT Solutions (NTT ICT) brand was launched in 2013 and comprises of NTT Communications’ Australian entities NTT Australia, Frontline Systems Australia, and Harbour MSP.

NTT Com ICT Solutions (Australia) Pty Ltd (NTT ICT) is a fully integrated, one-stop hub for IT services. The company delivers end-to-end information and communication technology solutions supported with professional services, managed services, and ever-ready technical support working with enterprise-size Australian organisations that want to re-imagine IT through infrastructure innovation. Services include a world-class Tier-1 Internet backbone, secure closed networks, security, system integration, network and application management, managed hosting, infrastructure resale, and global content delivery services. In addition, NTT ICT is a data centre service provider, specialising in fully integrated colocation, private cloud, and managed IT services.

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