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Pete Lud’e Joins RealD

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Global visual technology company RealD Inc. (NYSE:RLD) announced today that prominent executive Pete Lud’e has joined the company as Senior Vice President. A highly regarded expert on cinema, broadcast and digital media, Lud’e will head the company’s development and commercialization of proprietary technologies designed to enhance production, delivery and display of digital media for an enriched visual experience in the cinema, home and on mobile. Lud’e will also work closely with the motion picture, television and online production industries to introduce new innovations that enhance storytelling through advanced motion imaging.

“With the addition of Pete, we will be better equipped than ever to leverage our extensive Research & Development experience to bring exciting new imaging technologies to market,” said Michael V. Lewis, CEO of RealD. “We are only scratching the surface of what is possible in today’s digital media age, from ultra-immersive 3D to laser cinema projection and UHD content delivered on-demand to any device. We look forward to the immediate contributions Pete will bring to RealD as we move to commercialize our current R&D initiatives and develop exciting new technologies to perfect the visual image.”

Pete Lud’e is a foremost engineering executive in cinema, broadcast and digital media, with extensive experience in deployment of systems worldwide. Prior to joining RealD, Lud’e served as CTO at Mission Rock Digital in San Francisco, with a focus on re-inventing motion imaging for the next generation in digital media. Previously, he was Senior Vice President of Sony’s Silicon Valley R&D labs, where his work included workflow software for digital cinema production, stereoscopic imaging and 4K laser projectors for digital cinema. He is past president of SMPTE, and a SMPTE fellow. Lud’e was also the founding Chairman of the Laser Illuminated Projector Association, and is a frequent speaker on the future of broadcast, Ultra HD television, stereoscopic 3D and laser displays.

“RealD has been a prominent force in the introduction of stereoscopic 3D cinema, and I’m excited to help the company as it moves to commercialize an expanded portfolio of innovations in visual technology,” said Pete Lud’e. “It’s an honor to be working with one of the strongest R&D teams in the industry and I look forward to the impact our new products will have on the visual technology market.”

The world’s most widely used 3D cinema technology, RealD 3D is installed in approximately 25,600 auditoriums by approximately 1,000 exhibitors in 73 countries around the world (as of June 30, 2014).

About RealD Inc.

RealD is a leading global licensor of 3D and other visual technologies. RealD’s extensive intellectual property portfolio is used in applications that enable a premium viewing experience in the theater, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides certain of its technologies and active and passive eyewear to consumer electronics manufacturers and content distributors and will continue to leverage its extensive intellectual property portfolio to develop additional revenue opportunities.

RealD was founded in 2003 and has offices in Beverly Hills, California; Boulder, Colorado; London, United Kingdom; Moscow, Russia; Shanghai, China; Hong Kong; Tokyo, Japan; and Rio de Janeiro, Brazil. For more information, please visit our website at

Cautionary note on forward-looking statements

This press release includes forward-looking information and statements, including but not limited to: statements concerning RealD’s development and commercialization of new visual technologies. These statements are based on RealD’s current expectations and beliefs, as well as a number of assumptions concerning future events. Such forward-looking statements are subject to known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside RealD’s control, that could cause actual results to differ materially from the results discussed in the forward-looking statements. RealD’s annual and quarterly reports include a more detailed discussion of the risks and uncertainties that may cause actual results to differ materially from the results discussed in the forward-looking statements.

RealD undertakes no obligation to update publicly the information contained in this press release, or any forward-looking statements, to reflect new information, events or circumstances after the date they were made, or to reflect the occurrence of unanticipated events.

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