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Demand Media Appoints Scott Lehr SVP & GM of Content Solutions

Business Wire
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Demand Media, Inc. (NYSE:DMD) today announced the growth of its executive team with the hire of Scott Lehr as Senior Vice President and General Manager of Content Solutions. Scott joins Demand Media from NewsCred, a content marketing software and content syndication company.

Scott Lehr, SVP and GM of Demand Media Content Solutions (Photo: Business Wire)

Scott Lehr, SVP and GM of Demand Media Content Solutions (Photo: Business Wire)

In this role, Scott will lead the team responsible for accelerating Demand Media’s content marketing practice and leveraging its Studio platform and expert talent to create content that will drive meaningful business results for publisher and brand partners.

“Scott is an impact executive who has the ability to make an immediate difference on our core content solutions business,” said Julie Campistron, Demand Media’s executive vice president of studio. “He has a deep understanding of the content marketing space and will be able to take full advantage of our creator network, multi-format capabilities and insights to bring to market content strategies that will drive partner success. This is a very exciting hire for Demand Media.”

Scott worked three years at NewsCred, where he most recently served as Vice President of Content & Strategic Partnerships and Chief Operating Officer. Prior to NewsCred, Scott co-founded Breakpoint Digital, a consultancy focused on helping startups with product and go-to-market strategies. He also spent 11 years at Muze Inc., the leading provider of media information and digital services, where he was responsible for sales, business and corporate development and negotiated deals with global brands such as Apple, Microsoft, eBay, AOL, and Yahoo!

“I was very attracted to Demand Media’s Content Solutions opportunity for the simple reasons that it not only has a best-in-class platform for content, but also because there are so many ways to scale the business and provide even more value to brands and publishers,” said Scott Lehr. “The team here is among the best and brightest in content marketing and I’m looking forward to the exciting work ahead.”

About Demand Media
Demand Media, Inc. (NYSE:DMD) is a leading digital content & media company that informs and entertains one of the Internet’s largest audiences, helps advertisers find innovative ways to engage with their customers and enables publishers and individuals to expand their online presence. Headquartered in Santa Monica, CA, Demand Media has offices in North America and South America. For more information about Demand Media, please visit www.demandmedia.com.

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