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Citi’s Financial Institutions Insights Application Honored as Gold Winner in the 6th Annual 2014 Golden Bridge Awards

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Citi Latin America has earned the prestigious Gold status in the Golden Bridge Awards category of Business Intelligence Innovation in Information Technology and Security for its Citi Financial Institutions Insights application.

More than 40 judges from a broad spectrum of industry voices from around the world participated and their average scores determined the 2014 Golden Bridge Business Awards winners. The winners were honored during the awards dinner on September 8, 2014 in San Francisco.

Citi Financial Institution Insights, developed by the Citi Latin America Innovation Lab in Miami, is a Big Data Solution that enables Citi’s Institutional clients to generate profits by improving their margins around transaction flows.

Steve Donovan, Citi Latin America Treasury & Trade Solutions Latin America Head, said, “It’s an honor to be named a winner in the Golden Bridge Awards. This award is a testament to Citi’s commitment to become a leader in innovation in the financial services industry.”

Driss Temsamani, Citi’s Head of Business Intelligence, Analytics & Innovation for Latin America said, “Decades from now, data may very well replace cash as the most valuable asset in a bank’s vault. Because of big data, banks will be able to create new products and services that generate revenue and additional business opportunities.”

The coveted annual Golden Bridge Awards program encompasses the world’s best in organizational performance, innovations, products and services, executives and management teams, women in business and the professions, innovations, case studies, product management, public relations and marketing campaigns, and customer satisfaction programs from every major industry in the world. Organizations from all over the world are eligible to submit nominations including public and private, for-profit and non-profit, largest to smallest and new start-ups.

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About the Golden Bridge Awards

Golden Bridge Awards are an annual industry and peers recognition program honoring best companies in every major industry from large to small and new start-ups in North America, Europe, Middle-East, Africa, Asia-Pacific, and Latin-America, Best New Products and Services, Best Innovations, Management and Teams, Women in Business and the Professions, Case Studies, Customer Satisfaction, and PR and Marketing Campaigns from all over the world. Learn more about The Golden Bridge Awards at www.goldenbridgeawards.com.

About Citi

Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management.

Additional information may be found at www.citigroup.com | Twitter: @Citi | YouTube: www.youtube.com/citi | Blog: http://blog.citigroup.com | Facebook: www.facebook.com/citi | LinkedIn: www.linkedin.com/company/citi

For more information please visit: http://www.citigroup.com/latinamerica.

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