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Activision Made a Special Gameplay Mode for Me, Kaos, in Skylanders Trap TeamTM!

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Attention, foolish human fools! Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ:ATVI) , is officially announcing an all new diabolical gameplay mode in honor of me, Emperor Kaos, the most infamously evil villain in all of Skylands! In my glorious “Kaos Doom Challenge,” sniveling Portal Masters like you can feebly battle through increasingly difficult waves of my personal minions using your ridiculous army of Skylanders.

And since you obviously won’t stand a chance, I, Kaos, will graciously allow you to build defensive towers and battle my fearsome allies using any of your Skylanders from your entire collection. However, when you bumbling Portal Masters utterly fail to progress past my hordes of evil underlings, the “Mystery Box of Doom” will be opened – which will then incomprehensibly spit out gigantic villains that will completely destroy you! And because I am both benevolent and merciful, I will even let you fools use any of your pitiful Trapped Villains to fight them.

And, should any of you so-called “journalists” need an official quote from me – BEHOLD! “A recent evil study of a thousand trolls revealed that nine out of ten agree that I am the most powerful and impressive evil doer to have ever conquered Skylands. Naturally, I had every tenth one banished to my ‘Kaos Doom Challenge’ to test the effectiveness of my 100 waves of ultimate evil doom – and they were never heard from again. So let’s just say EVERYONE agrees – I am the most powerful and impressive evil doer ever.”

And for those of you who absolutely cannot wait for your horribly inevitable destruction, the Skylanders Trap Team Starter Pack will be available on a bunch of seemingly random days in October (October 5th in North America, October 10th in Europe and October 2nd in Australia to be precise) on the following exceptionally awesome platforms: Nintendo’s WiiTM system and Nintendo’s Wii UTM system; a variety of iPad(R), Kindle Fire and Android tablets; Xbox One and Xbox 360 games and entertainment systems from Microsoft; and the PlayStation(R)4 system and PlayStation(R)3 system. A different, unique adventure also will be available on the Nintendo 3DSTM hand-held system.

Now if you’ll excuse me, I have a world to conquer. I look forward to crushing your spirits. With loathing and disgust.

About the Skylanders(R) Franchise

The award-winning, $2 billion Skylanders franchise pioneered the Toys-to-LifeTM category in 2011 with the debut of Skylanders Spyro’s Adventure(R). The game originated a new play pattern that seamlessly bridged physical and virtual worlds across multiple platforms. In October 2012, Skylanders GiantsTM further evolved the genre and added the mega-sized Giant Skylanders and LightCore(R) characters to the collection of interaction figures. Skylanders SWAP ForceTM launched in October 2013 and introduced an all-new play pattern – swapability. The Skylanders franchise was the top selling kids’ videogame of 20131, and is now one of the top 20 videogame franchises of all time2. Skylanders Trap Team, the newest installment due out in North America on October 5, 2014, reverses the magic of bringing toys to life – incredibly letting kids pull characters out of the digital world into the physical world. For more information, please visit: www.skylanders.com and Activision.com/presscenter.

About Activision Publishing

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Activision maintains operations in the U.S., Canada, Brazil, Mexico, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Denmark, the Netherlands, Australia, Singapore, mainland China, Hong Kong and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future, including statements about the expected release date of Skylanders Trap TeamTM are forward-looking statements that are not facts and involve a number of risks and uncertainties. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include unanticipated product delays and other factors identified in the risk factors sections of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

(c) 2014 Activision Publishing, Inc., SKYLANDERS, SKYLANDERS TRAP TEAM, SKYLANDERS SPYRO’S ADVENTURE, SKYLANDERS GIANTS, SKYLANDERS SWAP FORCE, TRAPTANIUM PORTAL, LIGHTCORE, TOYS TO LIFE, and ACTIVISION are trademarks of Activision Publishing, Inc.

Apple, the Apple logo, and iPad, trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.

^1 According to The NPD Group, GfK Chart-Track and Activision Blizzard internal estimates, including toys and accessories

^2 According to The NPD Group and GfK Chart-Track

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