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Qlik Launches Full Qlik Sense Product To Answer Need for Governed Self-Service Business Intelligence and Data Visualization

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Qlik(R), (NASDAQ:QLIK) , a leader in data discovery, today introduced general availability of Qlik(R) Sense, (http://www.qlik.com/us/explore/products/sense) the first device-independent, self-service visualization and discovery product engineered for enterprise-class governance and performance. Built on a modern architecture and powered by the patented, industry-proven Qlik data indexing engine, Qlik Sense gives users the unrestricted ability to create personalized data analyses and explore the relationships that exist in data to reveal connections instantly. Qlik Sense is designed to serve audiences equally without compromise: business users gain the intuitive experience they need, developers gain boundless possibilities for what they can create and IT gains centralized control for management and governance.

Just as Qlik disrupted the business intelligence (BI) industry to pioneer the data discovery category, the company is now leading the next transformation as the category matures to governed, user-driven creation with the launch of Qlik Sense. According to Gartner, Inc.’s 2014 Magic Quadrant for Business Intelligence and Analytics Platform report1, “By 2015, enterprise buyers of BI platforms will predominantly purchase platforms that support both strong and broad business-user-accessible data discovery capabilities and IT-driven enterprise features for data reuse, governance, security and scalability.”

“Our vision for Qlik Sense builds on our belief that anyone in an organization should be able to easily create dynamic dashboards to explore their data to uncover meaningful insights,” said Lars Bj”ork, Qlik CEO. “When we set out to create Qlik Sense, we envisioned a world where every knowledge worker, from any device, could rapidly create visually rich analytics to explore theories, prove hypothesis, or discover new trends that can change the trajectory of their business.”

“We have been very impressed with Qlik Sense so far. For us, simplicity of delivery is key, and it allows us to accelerate the delivery of actionable analytics to the right people at the right time,” said Perry Willis, Head of Information Technology EMEA at Colliers International. “Although we have strong QlikView skills in the IT team, so creation of applications is easy, Qlik Sense allows even greater creation flexibility so we can do more, faster. The synergy we are rapidly developing by using both QlikView and Qlik Sense is helping us provide our Real Estate advisors across 40 countries in EMEA smarter analytics solutions.”

Qlik Sense is the first offering to deliver self-service BI based on a server-side development and distribution model. Whereas most products require separate developer licenses and leverage the traditional approach of develop and publish, Qlik Sense empowers every user with the full capability to create, customize, or extend visualizations from any device, at any point in time.

“The problem with self-service BI has always been that you either get rich BI capability with weak usability, or a very approachable product with limited analysis capability,” said Anthony Deighton, Qlik CTO and Senior Vice President of Products. “With Qlik Sense, we set out to change that. That’s why we built Qlik Sense on the second generation of our patented associative data indexing engine, but gave it a rich, modern visualization front-end that is intuitive, yet powerful.”

Smart Search and Smart Visualizations Accelerate Time to Insight

Qlik Sense lets users create apps through a drag-and-drop experience that delivers relevant analysis, interactive reports, and dashboards critical to decision-making and operations. Users can freely explore their intuition since they are not limited to predefined paths they must follow or questions they must formulate ahead of time. The Qlik associative data indexing engine allows users to easily expose relationships among data dimensions, uncovering insights that would have been hidden in traditional hierarchical, query-based data models. This provides users with the freedom to explore data at any point in their analysis.

Smart Search allows a user to simply type words or numbers to begin analysis of a data set. When a user types in a search string, Smart Search connects the dots, uncovering data relationships and information in locations that might otherwise be unnoticed. In addition, intuitive Smart Visualizations uncover all the relationships between data dimensions, revealing insights that would have been hidden in traditional data models. These cues help users explore patterns by dynamically updating and highlighting new information and associations.

Anytime, Anywhere Collaboration Enables Broader Knowledge Sharing

Qlik Sense puts the social and collaborative experience front and center. Workgroups and teams can collaborate by collectively sharing analyses anytime, anywhere, and on any device. Its touch-driven interface and responsive design automatically adapts visualizations for the best possible experience on any device.

Data Storytelling allows multiple users, on any device to share their insights at a point in time in presentation format. Users can add commentary and narrative and drill down directly from the presentation to Qlik Sense to answer questions on the fly. This helps to drive communication of insight and facilitates group discovery.

Enterprise-Class Governance and Security Provides Centralized Control

With Qlik Sense, users can build their own visualizations from a centralized library of pre-built data sets, expressions, and visualizations to ensure consistent use of data and values. Its modern architecture allows new capabilities for governance and manageability to support workgroup and distributed enterprise environments, including license allocation and usage monitoring in an easy-to-use interface that saves time and simplifies troubleshooting. It also enables IT to implement enterprise-level security requirements with a flexible security-rules engine that offers granular control for progressive development with powerful audit and logging.

In addition, Qlik Sense supports robust data integration to transform and combine multiple, disparate data sources and provide seamless analysis across them, including fast calculations, associative exploration, and search. Its open and powerful APIs give developers the ability to embed Qlik Sense into web pages and custom applications, and extend core capabilities to meet custom needs.

Availability and Pricing

Qlik Sense is available today. The Company has also introduced a new, more flexible token-based licensing model for Qlik Sense to provide greater flexibility for license management. Qlik Sense tokens can be allocated to named users, or leveraged across multiple login sessions for one or more users. With the token-based licensing model, customers can deploy multiple servers, across multiple geographies, to optimize for performance and availability without paying any additional costs. For more pricing information, contact Qlik or one of its registered partners.

In addition to offering the complete Qlik Sense offering for interactive visualization, Qlik will continue to offer its market-proven platform, QlikView(R), to provide application development that enables analysts with minimal development expertise to build and publish powerful analytical applications. Qlik Sense Desktop, (www.qlik.com/us/explore/products/qlik-sense/desktop) will also continue to be available as a free download.

About Qlik

Qlik (NASDAQ:QLIK) is a leader in data discovery delivering intuitive solutions for self-service data visualization and guided analytics. Approxiamtely 33,000 customers rely on Qlik solutions to gain meaning out of information from varied sources, exploring the hidden relationships within data that lead to insights that ignite good ideas. Headquartered in Radnor, Pennsylvania, Qlik has offices around the world with more than 1700 partners covering more than 100 countries.

Safe Harbor for Forward-Looking Statements

This press release contains forward-looking statements, including, but not limited to, statements regarding the value and effectiveness of Qlik’s products, the introduction and timing of product enhancements or additional products and Qlik’s growth, expansion and market leadership, that involve risks, uncertainties, assumptions and other factors which, if they do not materialize or prove correct, could cause Qlik’s results to differ materially from those expressed or implied by such forward-looking statements. All statements, other than statements of historical fact, are statements that could be deemed forward-looking statements, including statements containing the words “predicts,” “plan,” “expects,” “focus,” “anticipates,” “believes,” “goal,” “target,” “estimate,” “potential,” “may,” “will,” “might,” “momentum,” “can,” “could,” “seek,” and similar words. Qlik intends all such forward-looking statements to be covered by the safe harbor provisions for forward-looking statements contained in Section 21E of the Exchange Act and the Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those projected in such statements due to various factors. Past performance is not necessarily indicative of future results. The forward-looking statements included in this press release represent Qlik’s views as of the date of this press release. This press release is intended to outline our general product direction and should not be relied on in making a purchase decision, as the development, release, and timing of any features or functionality described for our products remains at our sole discretion. Qlik anticipates that subsequent events and developments will cause its views to change. Qlik undertakes no intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. These forward-looking statements should not be relied upon as representing Qlik’s views as of any date subsequent to the date of this press release.

(c) 2014 QlikTech International AB. All rights reserved. Qlik(R), Qlik(R) Sense, QlikView(R), QlikTech(R), and the QlikTech logos are trademarks of QlikTech International AB which have been registered in multiple countries. Other marks and logos mentioned herein are trademarks or registered trademarks of their respective owners.

1 Gartner “Magic Quadrant for Business Intelligence and Analytics Platforms” by Rita L. Sallam, Joao Tapadinhas, Josh Parenteau, Daniel Yuen, Bill Hostmann, February 20, 2014.

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