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Home furnishings retailer West Elm announced today that it will open a new retail store in Birmingham, Michigan on Thursday, October 2nd, 2014 at 10am. Located in Downtown Birmingham, the more than 15,000 square foot store will feature a curated selection of products made in Michigan, part of West Elm’s LOCAL initiative. To celebrate the opening, a limited edition Birmingham tote bag will be given away to the first 300 shoppers with a $50 minimum purchase.

West Elm’s LOCAL initiative, launched this year, taps into local entrepreneurship by empowering the teams in West Elm stores to find area makers and designers, building and nurturing a creative network that celebrates craftspeople and differentiates the brand with regional assortments. “Michigan has long been revered as a manufacturing hub in the United States, ” said West Elm president Jim Brett. “We are excited to celebrate this community of makers in our new store.”

The Birmingham store includes products from the following Michigan-based makers:

Jody Lynn Burton

Milled Co.

Cellar Door Soap

Meant to Be Sent

War Paint Studio

Babylon Soap Company

Marcy Davy


Arthur’s Plaid Pants

Revisions Design Studio

The Birmingham West Elm store is designed to reflect the environment, culture and heritage of the area through temporary and permanent art installations. A feature wall pays tribute to the manufacturing heritage of the community through a mosaic of industrial molds previously used in metal fabrications. The molds are in various shapes and colors, corresponding to the different metal materials the molds once helped shape.

The Birmingham store will be a creative, community-driven space designed to help customers discover their personal style at home. In the store’s Design Center – or in their home – customers can work with a free Home Stylist to pick paint colors, fabric swatches or design a furniture plan. The store will open with West Elm’s fall assortment, which includes an expanded collection of lighting, new collaborations and handcrafted pieces from Haiti, India, Peru and the Philippines. Opening week, all dining room furniture will be 15% off.

Additional store opening activities include a sweepstakes* that offers Michigan residents a chance to win a $2,000 gift card. For up-to-date information on in-store promotions and events, Birmingham residents are encouraged to like the store page on Facebook: and follow the store on Instagram @westelmmaplerd. West Elm Birmingham is open Monday-Saturday 10am-9pm and Sunday 12pm-6pm. The store’s address is 215 W. Maple Road and the phone number is 248-593-8200.

About West Elm

Mixing clean lines, natural materials and handcrafted collections from the US and around the world, West Elm creates unique, affordable designs for modern living. The brand offers choice in products and services, builds community through connections with customers, collaborators and associates, and focuses on consciousness in everything we do, from handcrafted and local products to supply chain transparency and sustainability. Headquartered in Brooklyn, NY, West Elm introduced its first catalog in 2002, followed by its first store in 2003. The brand’s complete assortment can be found in 64 retail stores in the United States, Canada, Australia and the UK and around-the-clock at We also offer international shipping to customers around the world and have an unaffiliated franchisee that operates stores in the Middle East. West Elm is part of an active community on Facebook, Pinterest, Twitter and Instagram and a member of the Williams-Sonoma, Inc. portfolio of brands.

*Deadline to enter sweepstakes is September 28, 2014. For official rules and entry form please visit

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