Viggle Launches ‘Remind Me’ on World’s Largest Online Trailer Service
Viggle Inc. (NASDAQ:VGGL) , the entertainment marketing and rewards platform that includes the Viggle, NextGuide and Wetpaint brands, today announced the integration of its reminder functionality on the world’s largest online trailer service, Internet Video Archive (IVA). Launching today, the Reminder widget will be embedded across the popular VideoDetective.com website and the VideoDetective free player, which is distributed to over 200 online publishers. The widget will enable users to sign up for reminders when a movie or TV program has new previews or video clips, and when it airs on linear TV or becomes available on subscription VOD services.
The Reminder widget, launched in Fall 2013 with four major partners, is now integrated with more than 100 shows from 15 leading TV networks and producers. According to a May 2014 survey of Reminder users, approximately 47 percent of respondents reported that, “Reminders lead me to turn on the television when I would have been doing something else.” Additionally, 37 percent of respondents revealed that when a Reminder is set for a show they often set additional reminders for other shows on the same network or website.
“We are excited to partner with Internet Video Archive and provide their users with our simple, easy to use reminder service for upcoming Movies and TV shows,” said Greg Consiglio, president and COO of Viggle Inc. “The entertainment landscape is cluttered, vast and fragmented, so we want to provide turnkey services, available to consumers and content creators, that make it easy for audiences to be connected to the programs they want to watch and vice versa.”
“After consumers view trailers as an essential part of deciding what movie and TV programs they want to view, Viggle provides the information on where to watch it. We think our fans will also appreciate getting notifications when new previews are available too,” said Rhodes Mason, SVP of Business Development of Internet Video Archive, LLC. “Implementing the Viggle widget was simple and other sites would benefit from adding this feature.”
IVA users who set reminders will get the added benefit of getting registered to the Viggle Platform, which will allow them to earn Viggle Points and rewards when they check-in to their programs with the free Viggle app. These users will also earn Viggle Points for matching music with the app.
Viggle Inc.’s platform consists of the Viggle app, which offers rewards for watching TV, advertisements or listening to music; NextGuide, a personalized TV programming guide and distributed reminder platform; Wetpaint, an entertainment news and social publishing platform; and Viggle Store, a rewards destination where visitors can redeem Viggle Points for digital downloads. In July 2014, Viggle Inc. achieved a total reach of 22.5 million. Total reach is the total of registered users for the Viggle app and monthly unique users of the Wetpaint media properties.
About Viggle Inc.
Viggle is an entertainment marketing and rewards platform whose app rewards its members for watching TV shows and discovering new music. Viggle Platform had total reach of 22.5 million in July 2014, including over 6.2 million Viggle registered users. Since its launch, Viggle members have redeemed nearly $19 million in rewards for watching their favorite TV programs and listening to music. Members can also use Viggle Store, a rewards destination where they can redeem their Viggle Points for music downloads. In addition, Viggle operates Wetpaint, which offers entertainment and celebrity news online; NextGuide, maker of technology that helps consumers search for, find, and set reminders for TV shows and movies; and Choose Digital, a digital marketplace platform that allows companies to incorporate digital content into existing rewards and loyalty programs in support of marketing and sales initiatives. For more information, visit www.viggle.com or follow us on Twitter @Viggle.
IVA is the world’s largest online trailer service, distributing promotional content online for movies, TV shows, and video games. The company’s database archives over 500,000 unique video assets from 1000 content providers and is the leading Content as a Service company in the entertainment business. The IVA B2B network includes such well-known names as Comcast, Fandango, B&N.com, The New York Times, Flixster and Sony Electronics. IVA’s consumer brand VideoDetective.com is one of the first websites to feature trailers and pioneered online video standards for advertising and multi-screen playback. IVA’s entire network has an audience reach of over 450 million and has delivered over 7 billion trailer plays. For more information, visit www.InternetVideoArchive.com.
This press release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements involve inherent risks and uncertainties that could cause actual results to differ materially from those projected or anticipated. All information provided in this press release is as of this date. Except as required by law, Viggle Inc. undertakes no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events.
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