The New York Times Launches NYT Cooking Available as a New App for iPad and on the Web
The New York Times today announced the launch of NYT Cooking (NYTCooking.com), a dynamic recipe box designed to make cooking easier. NYT Cooking is available as an app on iPad as well as on the web, optimized for desktop, smartphone and tablet browsers.
Edited by Food editor Sam Sifton, Cooking features more than 16,000 recipes from The Times archive to browse and search. Highlights include:
- Recipe Box: Save recipes in one place and access them across platforms.
- Enhanced Search: Search by cuisine, diet, and meal type as well as apply keyword filters like “quick,” “healthy” or “vegetarian,” for example.
- Recommended Recipes: Recipe suggestions based on a user’s past browsing history.
- Cooking Newsletter: A thrice-weekly service-oriented email that provides seasonal suggestions on what to cook tonight and during the week.
- Recipe Collections: Hand-picked recipe collections organized by themes like “What to Cook This Week,” “The Fourth Date,” “Eight Healthy Breakfasts That Happen to be Delicious” and “What Am I Going to Cook With This Stuff From the Farmers Market?” Users can also create and organize their own collections of their favorite Cooking recipes.
- Learn to Cook: Video demonstrations of useful cooking techniques like “Poaching an Egg,” “Zesting Citrus Fruits,” and “Frosting a Cake” featuring Times cooks Melissa Clark, Sam Sifton and Mark Bittman, among others.
- Rate and Share: Rate recipes and share favorites via email and Twitter.
- Today Widget on iOS8: Cooking takes advantage of Today widgets in Notification Center with iOS 8, giving users quick and easy access to an editor-selected “recipe of the day” right from the Today view. Tapping on a story opens it in Cooking.
Sam Sifton, Food editor, The New York Times, said: “Cooking streamlines the everyday task of deciding what to cook and how to cook it, serving as the ultimate digital resource to help make cooking easier. With the introduction of this product and the anticipated rebrand of our Dining section front to Food later this fall, readers will see even more cooking, restaurant, food and wine & spirits content from The New York Times, delivered in a convenient package across platforms.”
Cooking, which has been available in beta on the web since May, will be a free product at launch. All content, both on the web and on the app, will be free and will not count against the 10-article a month limit for non-subscribers.
Denise Warren, executive vice president, Digital Products and Services Group, The New York Times Company, added: “Cooking serves as an interactive and personalized toolkit that allows users to build their own compendium of recipes using dynamic search, custom collections and share tools. Keeping Cooking content free at launch will allow users to dive deep and explore the thousands of Times recipes and features that enrich the at-home cooking experience.”
Chobani is the official launch sponsor of Cooking. In the coming weeks, Cooking will debut a new, native “Recipe Card” advertising unit on iPad and desktop, containing content produced by Chobani.
Images are available for download at NYTCO.com.
The New York Times Company
The New York Times Company (NYSE:NYT) is a global media organization dedicated to enhancing society by creating, collecting and distributing high-quality news and information. The company includes The New York Times, International New York Times, NYTimes.com, INYT.com and related properties. It is known globally for excellence in its journalism, and innovation in its print and digital storytelling and its business model. Follow news about the company at @NYTimesComm.
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