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Skylanders Trap TeamTM for Nintendo 3DSTM Lets Portal Masters Conquer and Play as Villains on the Go

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Skylanders(R) fans can go on a villain vanquishing adventure this fall with Skylanders Trap Team for Nintendo 3DS as they take on the evil Dream Sheep and 13 other villains exclusive to the platform. Launching day and date on October 5 with the console and tablet versions of the game from Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ:ATVI) , Skylanders Trap Team for Nintendo 3DS features an all-new adventure with its own levels, locations and gameplay. The game also uses the special features of the system, which gives players the ability to experience unique interactions with the captured villains. Additionally, Skylanders Trap Team on Nintendo 3DS introduces a multiplayer version of the fan-favorite card game Skylanders Skystones that uses Wi-Fi connectivity, marking the first time Portal Masters can play the mini-game with friends and family.

Skylanders Trap Team for Nintendo 3DS features an all-new adventure with its own levels, locations a

Skylanders Trap Team for Nintendo 3DS features an all-new adventure with its own levels, locations and gameplay. (Photo: Business Wire)

Skylanders Trap Team takes advantage of the interactive features of Nintendo 3DS in fun ways. For instance, after villains are defeated in combat, players can use the bottom Touch Screen to pull them out of the game and trap them in the Traptanium Vault. Then, once captured, players can use the Touch Screen and microphone to poke, tickle and spin villains to make them dizzy.

Using the Portal of Power(R) included in the Skylanders Trap Team Nintendo 3DS Starter Pack, players can load in their Skylanders characters directly into the system, allowing greater flexibility for playing on the go. Additionally, two powerful Skylanders characters will be available at launch only via the Nintendo 3DS Starter Pack — Gusto, a Trap Master with an oversized TraptaniumTM Boomerang that delivers the ultimate blow to bad guys; and Barkley, the Mini version of Skylanders Giants’TM Tree Rex.

Throughout the game, Portal Masters can summon captured villains to unleash devastating attacks and fight side-by-side with their Skylander. They can also play as captured villains in 13 unique villain “bootcamps” created by the evil Dream Sheep, the master villain in the game. Additionally, players can discover each Trap Master’s signature Trap Attack by collecting TraptaniumTM orbs dropped by enemies when defeated, enabling players to wipe out evil foes with one awesome attack.

The Nintendo 3DS version of Skylanders Trap Team also enables fans to play with all of the toys from Skylanders Spyro’s Adventure(R), Skylanders GiantsTM and Skylanders SWAP ForceTM, enabling true cross-platform play. All of the characters’ abilities, levels and customization will carry forward into Skylanders Trap Team.

Skylanders Trap Team on Nintendo 3DS, developed by Beenox, will be available for a suggested retail price of $64.99 on October 5 in North America, October 2 in Australia and October 10 in Europe. The game is rated E10+ by the ESRB. For more information, visit: www.skylanders.com.

About the Skylanders(R) Franchise

The award-winning, $2 billion Skylanders franchise pioneered the Toys-to-Life category in 2011 with the debut of Skylanders Spyro’s Adventure(R). The game originated a new play pattern that seamlessly bridged physical and virtual worlds across multiple platforms. In October 2012, Skylanders GiantsTM further evolved the genre and added the mega-sized Giant Skylanders and LightCore(R) characters to the collection of interaction figures. Skylanders SWAP ForceTM launched in October 2013 and introduced an all-new play pattern – swapability. The Skylanders franchise was the top selling kids’ videogame of 20131, and is now one of the top 20 videogame franchises of all time2. Skylanders Trap TeamTM, the newest installment due out in North America on October 5, 2014, reverses the magic of bringing Toys-to-Life – incredibly letting kids pull characters out of the digital world into the physical world. For more information, please visit: www.skylanders.com and Activision.com/presscenter.

About Activision Publishing

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Activision maintains operations in the U.S., Canada, Brazil, Mexico, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Denmark, the Netherlands, Australia, Singapore, mainland China, Hong Kong and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future, including statements about the expected release date of Skylanders Trap TeamTM are forward-looking statements that are not facts and involve a number of risks and uncertainties. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include unanticipated product delays and other factors identified in the risk factors sections of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

(c) 2014 Activision Publishing, Inc., SKYLANDERS, SKYLANDERS TRAP TEAM, SKYLANDERS SPYRO’S ADVENTURE, SKYLANDERS GIANTS, SKYLANDERS SWAP FORCE, TRAPTANIUM, PORTAL OF POWER, LIGHTCORE, TOYS TO LIFE, and ACTIVISION are trademarks of Activision Publishing, Inc.

^1According to The NPD Group, GfK Chart-Track and Activision Blizzard internal estimates, including toys and Accessories

^2 According to The NPD Group and GfK Chart-Track

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