Viggle Challenges Viewers to Tune-in To Live TV with Socially-Driven #FinallyFall Campaign
Viggle Inc. (NASDAQ:VGGL) (“Viggle”), the entertainment marketing and rewards platform, today announced the launch of the #FinallyFall Quest for the Best, a marketing and promotional campaign across its Wetpaint, Viggle app and NextGuide properties. The campaign will drive tune-in to this season’s buzzworthy new shows and returning favorites. At the end of the season, Viggle will crown the #FinallyFall winning show based on Viggle app check-in data.
Anchored in Viggle’s signature tune-in marketing tool – The TV Quest, where viewers earn bonus points for checking into shows over a fixed period of time – Viggle creates a fully integrated and interactive marketing campaign around live TV. There will be multiple TV Quests during the season and participants will receive bonus points for checking into any of the shows included in the Quests, with extra bonus points awarded for completing each Quest. All points can be redeemed for digital entertainment downloads, gift cards, electronics and more. Viggle’s show reminders will now also include the ability to send reminders via text, in addition to standard email reminders, so users never miss a bonus point opportunity.
This multi-platform campaign combines the Viggle app’s best-in-class ability to drive tune-in, set show reminders, and Wetpaint’s wide reach and trusted voice in TV. #FinallyFall positions Viggle Inc. as a leader in promoting live TV viewing and helps consumers decide what to watch. Check-ins from Viggle users will also be used to signify votes for the top TV show of the fall season. Once the campaign is completed, Viggle will announce the new or returning series that was the show of the season.
“Viggle is bringing back the urgency to watching Fall TV live by creating a fun, social and rewarding TV viewing experience for entertainment fans with original content, Quests, live trivia, celebrity tie-ins, prizes and rewards,” said Rosie Amodio, SVP of Content & Programming. “This program shows how content can drive deep engagement and verified tune-in by leveraging the Viggle Platform.”
Celebrity participants including former The Voice contestants The Shield Brothers, Real Housewives of New Jersey stars Nicole Napolitano and Teresa Aprea, Fan-grammers (fans on Instagram), and other social influencers are already starting to take notice and will be checking into #FinallyFall programming. The Shield Brothers tweeted “The Voice and Viggle #FinallyFall… into place! We’re on it! Can’t wait to check in on premiere night.” #FinallyFall Quest for the Best starts Monday, September 22 with the season premiere of The Voice.
Learn more at Wetpaint.com:
About Viggle Inc.
Viggle is an entertainment marketing and rewards platform whose app rewards its members for watching TV shows and discovering new music. Viggle Platform had total reach of 22.5 million in July 2014, including over 6.2 million Viggle registered users. Since its launch, Viggle members have redeemed nearly $19 million in rewards for watching their favorite TV programs and listening to music. Members can also use Viggle Store, a rewards destination where they can redeem their Viggle Points for music downloads. In addition, Viggle operates Wetpaint, which offers entertainment and celebrity news online; NextGuide, maker of technology that helps consumers search for, find, and set reminders for TV shows and movies; and Choose Digital, a digital marketplace platform that allows companies to incorporate digital content into existing rewards and loyalty programs in support of marketing and sales initiatives. For more information, visit www.viggle.com or follow us on Twitter @Viggle.
This press release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements involve inherent risks and uncertainties that could cause actual results to differ materially from those projected or anticipated. All information provided in this press release is as of the date of this release. Except as required by law, Viggle Inc. undertakes no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events.
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