hhgregg, Chicago Bears and Robbie Gould Partner to Give Fans A Thrilling Game Day Experience
Appliance, electronics and furniture retailer, hhgregg (NYSE: HGG), today announces that the company has partnered with the Chicago Bears to give seven lucky fans a VIP game-day experience. In addition, as a proud partner of the team, the inaugural Chicago Bears’ street team will be named the Chicago Bears Monster Squad powered by hhgregg.
Chicagoland hhgregg shoppers can win Suit up with Da Bears sweepstakes including game tickets, sideline passes, participation in the Bear Down flag ceremony, and a personalized Chicago Bears jersey. Starting today, hhgregg shoppers enter to win by visiting chicagobears.com/hhgreggsweeps and enter their receipt code and contact information. Three days before each Bears home game, one winner will be selected. In addition to the VIP Bears game-day experience, winners will also receive a full rebate on their purchase at hhgregg. To celebrate the partnership, all sweepstakes entrants will receive a 15 percent discount at the Chicago Bears fan shop. In addition, hhgregg’s Chicagoland employees will also have the opportunity to win a VIP game-day experience of their own.
“hhgregg and its employees have quickly become a fixture within our community, making the company an ideal partner for the Bears and our fans. We’re especially excited about this unique partnership because it offers our fans, the best fans in the NFL, with the opportunity to win a once-in-a-lifetime experience,” said Chris Hibbs, Bears vice president of sales and marketing. “There’s no question that Bears fans are passionate about our team and we’re excited that hhgregg is helping us celebrate them.”
Also as part of the partnership, Bears kicker Robbie Gould, will host video blogs and serve as a promotional spokesperson. Gould will create game-day vlogs offering his take on the game. Gould’s content will be featured on The Chicago Sun-Times website and hhgregg social networks.
“I’m excited to join hhgregg’s team and give fans a behind-the-scenes look at Bears game day,” said Gould. “This is an ideal partnership for Bears fans – they get the chance to win the ultimate game day experience and maybe get a high five from me pre-game.”
As part of the sponsorship, hhgregg will be a named sponsor of the inaugural Chicago Bears street team, The Chicago Bears Monster Squad powered by hhgregg. The squad will serve as Bears ambassadors and deliver enthusiastic, outgoing and infectious energy. Interacting with Bears fans, this passionate group will hype up game day attendees, pass out premium giveaways, and communicate general team information.
To celebrate the partnership, every Friday will be Bears Friday in Chicago-area hhgregg locations. Additional partnership details include joint marketing promotions, in-store appearances by Bears personalities, social media and interactive fan engagement via the team’s final score announcement, integration within the team’s radio and TV programming.
“It’s no secret that hhgregg is on a mission to help our customers fill their home with happy. Our partnership with the Chicago Bears will also help them fill their game day with happy,” said Jeffrey Pearson, hhgregg’s senior vice president, marketing. “We’re passionate about engaging in the Chicago-area community and the Bears are unquestionably part of the region’s unique fabric. We’re excited to use this partnership to maximize the Bears’ unique game day experience.”
Founded in 1955, Indianapolis-based hhgregg is a multi-regional retailer with 229 brick-and-mortar stores in 20 states. Ranked highest in customer satisfaction for appliance retailers by J.D. Power and Associates 2014 Appliance Retailer Satisfaction survey, hhgregg’s product assortment includes market-leading brands in consumer electronics, home appliances and technology, along with high-quality products for the home. The retailer’s expanded online presence, hhgregg.com, gives consumers nationwide access to global and local lifestyle and home products and has been recognized as one of Internet Retailer’s Top 500 fastest growing retail e-commerce sites in 2014. Find hhgregg on Facebook at facebook.com/hhgregg and on Twitter at @hhgregg.
About the Chicago Bears
One of the founding franchises of the National Football League, the Chicago Bears were established in 1920 as the Decatur Staleys by legendary player, coach and owner, George Halas. The team moved to Chicago in 1921 and has gone on to win the most games in league history along with nine championships. The Bears 27 Hall of Famers is the most of any team in the NFL. In the community, the Bears strive to be leaders throughout Chicago and its suburbs by supporting initiatives focused on Education, Health and Fitness, Youth Football, and Volunteerism and Civic Involvement.
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