Disguise Secures Multi-Year Agreement with DreamWorks Animation for Costumes Based on Top Entertainment Properties
Disguise, Inc. the Halloween costume division of JAKKS Pacific, Inc. (Nasdaq: JAKK), announced today it has secured a licensing agreement with DreamWorks Animation to produce Halloween costumes and accessories based on their portfolio of top entertainment brands. The new agreement grants Disguise rights to manufacture and distribute DreamWorks branded costumes and accessories for both children and adults to all channels in the United States.
This agreement includes rights to create Halloween costumes based on a multitude of DreamWorks Animation properties, including upcoming movie releases: PENGUINS OF MADAGASCAR, HOME, B.O.O., KUNG FU PANDA 3 and HOW TO TRAIN YOUR DRAGON 3, among others. It also includes DreamWorks Animation heritage properties such as SHREK as well as many of the DreamWorks Classics brands, including OLIVIA, VEGGIETALES, CASPER THE FRIENDLY GHOST and more.
“From Shrek to Kung Fu Panda, DreamWorks Animation represents some of the most beloved characters of today and we are excited to delve into their diverse portfolio of brands to bring high quality costumes to their strong consumer fan base,” said Joe Anton, President of Disguise, Inc. “Our innovation and creativity will bring to life these characters in a wide array of costumes for every age group, from infants and toddlers, to tween, teens and adults.”
“We are thrilled to align with an industry leader like Disguise to bring our characters to life through an incredible array of costumes and accessories which our fans will absolutely love,” said DreamWorks Animation’s Head of Consumer Products Hardlines, Tim Erickson.
The new DreamWorks costumes from Disguise will be available at retailers nationwide for the 2015 Halloween season.
Since 1987, Disguise has been a leader in the Halloween industry, creating innovative and trend setting costumes and accessories. Based in San Diego, Disguise produces costumes and accessories with many of the world’s leading licensed brands and its own proprietary brands for the nation’s largest retailers as well as for specialty, party and pop up stores. As a wholly owned subsidiary of JAKKS Pacific since 2008, Disguise designs and manufactures millions of costumes each year for the US and international markets, bringing smiles and creating memories for kids and adults alike. To see Disguise’s extensive Halloween collection, please visit www.disguise.com.
Disguise is a trademark of Disguise, Inc.
About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. (NASDAQ:JAKK) is a leading designer and marketer of toys and consumer products with a wide range of products that feature popular brands and children’s toy licenses. JAKKS’ diverse portfolio includes Action Figures, Electronics, Dolls, Dress-Up, Role Play, Halloween Costumes, Kids Furniture, Vehicles, Plush, Art Activity Kits, Seasonal Products, Infant/Pre-School, Construction Toys, Ride-On Vehicles, Wagons, Inflatable Environments and Tents, Impulse Toys and Pet Products sold under various proprietary brands including JAKKS Pacific(R), Road Champs(R), Funnoodle(R), JAKKS PetsTM, Plug It In & Play TV GamesTM, Kids Only!(R), Tollytots(R), Disguise(R), Moose Mountain(R) and Maui(R). JAKKS is also the creator of the underlying Monsuno(R) property and toy line. JAKKS is an award-winning licensee of several hundred nationally and internationally known trademarks including Nickelodeon(R), Warner Bros.(R), DC Comics, Saban’s Power Rangers(R) and Cabbage Patch Kids(R). DreamPlay Toys, LLC is a joint venture between JAKKS Pacific, Inc. and NantWorks LLC to develop, market and sell toys and related consumer products incorporating NantWorks’ proprietary iD recognition technology. www.jakks.com
This press release may contain forward-looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific’s business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS’ products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release.
(c) 2014 JAKKS Pacific, Inc. All rights reserved.
CASPER(c) 2014 Classic Media, LLC; OLIVIATM Ian Falconer & (c) 2014 Falconer/Classic Media; VEGGIETALES (c) 2014 Big Media Entertainment, LLC; All other properties (c) 2014 DreamWorks Animation LLC. All Rights Reserved.
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