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INVESTOR ALERT: Class Action Lawsuit Against Rocket Fuel Inc. Announced By Glancy Binkow & Goldberg LLP

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Glancy Binkow & Goldberg LLP, representing investors of Rocket Fuel Inc. (“Rocket Fuel” or the “Company”) (NASDAQ:FUEL) , has filed a class action lawsuit in the United States District Court for the Northern District of California on behalf of a class (the “Class”) comprising purchasers of the securities of Rocket Fuel Inc. pursuant and/or traceable to the Company’s Registration Statement and Prospectus (collectively, the “Registration Statement”) issued in connection with the Company’s initial public offering on or about September 19, 2013 (the “IPO” or the “Offering”), and/or on the open market between September 20, 2013 and August 5, 2014, inclusive (the “Class Period”).

Please contact Casey Sadler at (888) 773-9224 or (310) 201-9150, or at shareholders@glancylaw.com to discuss this matter. If you inquire by email please include your mailing address, telephone number and number of shares purchased.

Rocket Fuel delivers a programmatic media-buying platform at Big Data scale that uses artificial intelligence to purportedly improve marketing return on investment in digital media across web, mobile, video and social channels. The Company provides digital advertising and marketing programs globally for customers in North America, Europe and Japan. The Complaint alleges that defendants made false and/or misleading statements, and failed to disclose material adverse facts about the Company’s business, operations and prospects, including: (1) that a significant percentage of ads brokered by Rocket Fuel were viewed by automated computer programs rather than humans; (2) that the Company was unable to detect and eliminate a significant amount of ad fraud despite representations to the contrary; (3) as a result, the Company’s customers were concerned about ad fraud and inventory quality; and (4), as a result of the foregoing, that defendants’ statements, including statements about Rocket Fuel’s ability to protect its customers from ad fraud and the Company’s 2014 revenue growth, were materially false and misleading at all relevant times.

On August 5, 2014, after the market closed, Rocket Fuel revealed that the Company was lowering its full year 2014 guidance purportedly due to recent customer concerns about inventory quality. During an investor conference call on August 5, 2014, the Company claimed that “[a]cross all channels, we’ve seen increased advertiser and agency interest in the quality of ad space and audiences they buy with increased concerns around bot traffic and viewability.” Following this news, shares of Rocket Fuel declined $7.70 per share, over 31%, to close on August 6, 2014, at $17.05 per share, on unusually heavy volume.

If you are a member of the Class described above, you may move the Court no later than November 3, 2014, to serve as lead plaintiff, if you meet certain legal requirements. To be a member of the Class you need not take any action at this time; you may retain counsel of your choice or take no action and remain an absent member of the Class. If you wish to learn more about this action, or if you have any questions concerning this announcement or your rights or interests with respect to these matters, please contact Casey Sadler, Esquire, of Glancy Binkow & Goldberg LLP, 1925 Century Park East, Suite 2100, Los Angeles, California 90067, at (310) 201-9150, by e-mail to shareholders@glancylaw.com, or visit our website at http://www.glancylaw.com. If you inquire by email, please include your mailing address, telephone number and number of shares purchased.

This press release may be considered Attorney Advertising in some jurisdictions under the applicable law and ethical rules.

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