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StubHub Announces Partnership with University of Colorado Athletics and Becomes Official Secondary Ticket Marketplace for the Buffaloes

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StubHub, the world’s largest ticket marketplace, announced its partnership with University of Colorado Athletics to be the program’s official fan-to-fan secondary ticket marketplace. The partnership is facilitated through StubHub’s existing relationship with Paciolan, the leading provider of ticketing, marketing, fundraising and sales automation solutions in college athletics. The agreement extends StubHub’s collegiate partnership roster to 34 universities.

“We are always searching for ways to continually add value for our season ticket holders and our fans,” said Matt Biggers, Chief Marketing Officer/Associate Athletic Director of External Affairs for the University of Colorado Athletic Department. “This new partnership with Stubhub will provide seamless flexibility for our fans to utilize the secondary market to sell their tickets for games that they cannot attend. We are excited to be able to provide this outlet with the market leader in the secondary ticketing space and look forward to growing our partnership together.”

With the partnership, StubHub will be the official secondary ticket marketplace for the Buffaloes, providing a safe, guaranteed platform for fans to buy and sell tickets, backed by StubHub’s 100% money-back FanProtect Guarantee, in which each ticket transaction will be between fans on

“StubHub is thrilled to partner with Colorado,” said Greg Ivry, Business Development Director at StubHub. “With our partnership with Paciolan, we will provide Buffaloes fans with more choice, flexibility and security when they purchase or re-sell tickets on the secondary market.”

Together, StubHub and Paciolan provide barcode integration for University of Colorado Athletics ticket holders, so that they may seamlessly resell their tickets on StubHub. In addition, fans have access to streamlined listings to sell unused tickets, providing a simple and fast ticketing process.

“We are very excited to partner with Stubhub to deliver the industry-leading ticket resale service for Colorado fans,” said David Butler, CEO of Paciolan. “The innovative leadership team at Colorado Athletics is a great example of a program offering exciting technology solutions to elevate value to fans.”

About StubHub

StubHub is the world’s largest ticket marketplace, enabling fans the choice to buy and sell tickets to tens of thousands of sports, concert, theater and other live entertainment events. Offering a superior fan experience at its core, StubHub provides fans with honest, all-in pricing, where the price you see is the price you pay at checkout. StubHub reinvented the ticket resale market in 2000 and continues to lead it through innovation through numerous industry firsts, including the introduction of the industry’s first ticketing application, first interactive seat mapping tool and the first live entertainment Fan Rewards program. The market leader, StubHub is partners with major organizations and brands, including more than 60 teams in MLB, NFL, NBA, NHL, MLS and NCAA, plus ESPN, NBC Digital, AEG and Paciolan. Throughout North America and Europe, StubHub provides the total end-to-end event going experience that is the way ticket buying should be. StubHub is an eBay company (NASDAQ:EBAY) . For more information on StubHub, visit,,, or

About Paciolan

Founded in 1980, Paciolan is the leader in venue enablement, powering ticketing, fundraising and marketing technology solutions for leading organizations across North America. Collectively, Paciolan powers over 500 live entertainment organizations that sell over 120 million tickets annually. Primary markets include college athletics, professional sports, performing arts and arenas. Paciolan is a wholly owned subsidiary of Comcast-Spectacor. Visit for additional company information.

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