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Family Dollar Unveils “Ad Match Promise”

Business Wire
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Family Dollar Stores, Inc. (NYSE:FDO) , a leading national discount retailer offering name brands and quality, private brand merchandise, announced today the launch of the “Ad Match Promise” program. Beginning tomorrow, when presented with a local competitors printed advertisement, Family Dollar stores will match the competitor’s price.

“In today’s uncertain economic climate, many of our customers are struggling to make ends meet. We designed our new ‘Ad Match Promise’ program with them in mind”, explains Jason Reiser, Chief Merchandising Officer. “Family Dollar has long been synonymous with everyday low prices on brand name items and quality, private brand merchandise. With this new program, our customers will no longer have to search all over town for the best deal. Simply bring in any local competitor’s printed advertisement, and we’ll match it item for item; plain and simple.”

As part of the “Ad Match Promise” program, Family Dollar will match competitors’ loyalty card promotions when they are printed in a competitor’s ad – no loyalty card needed. Additionally, the Company will also match BOGO or “Buy One Get One” offers, as long as the price of the item is specified in the ad. Customers can also use manufacturer’s coupons on top of “Ad Match Promise” prices to save even more!

Stay up to date on the latest news and happenings at Family Dollar at www.facebook.com/familydollar or Twitter at @myfamilydollar. Customers can check the hours of their local Family Dollar stores at www.familydollar.com.

About Family Dollar

For more than 50 years, Family Dollar has been providing value and convenience to customers in easy-to-shop, neighborhood locations. Family Dollar’s mix of name brands, and quality, private brand merchandise appeals to shoppers in more than 8,000 stores in rural and urban settings across 46 states. Helping families save on the items they need with everyday low prices creates a strong bond with customers who refer to their neighborhood store as “my Family Dollar.” Headquartered in Matthews, North Carolina, just outside of Charlotte, Family Dollar is a Fortune 300, publicly held company with common stock traded on the New York Stock Exchange under the symbol FDO. For more information, please visit www.familydollar.com.

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