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GameStop Teams with AT&T to Accelerate Pace of Change within the Retail Industry

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GameStop (NYSE:GME) , a family of specialty retail brands that makes the most popular technologies affordable and simple, announced today that its GameStop Technology Institute (GTI) business unit is collaborating with AT&T to further its focus on delivering to its brick-n-mortar retail stores technology advancements that drive positive customer experiences and accelerate the pace of change within the retail industry.

As part of the relationship, GTI is working closely with AT&T to define the technical capabilities required to enable customers to interact seamlessly and responsibly through their electronic devices with digital product promotional materials (e.g., video game trailers, special discounts, etc.) located on store shelves and within identified product communication zones. To accomplish this, the company is utilizing AT&T Network Services, such as AT&T Business Fiber, so GameStop stores have reliable and scalable speeds.

“GTI’s mission is to deliver advanced retail experiences to meet customers’ needs on their terms both in our physical and online stores,” said Jeff Donaldson, senior vice president of the GameStop Technology Institute. “To do this, we require network capabilities that are as innovative as the technological applications we are implementing in our stores. AT&T’s leadership in this area will help address our demanding IT infrastructure needs as we continue to expand technology capabilities within our stores.”

Delivering Rich Video Game Content to Consumer Devices

As GameStop continues to pursue the implementation of innovative applications and technologies to enhance retail interactions, GTI is working to provide the company with the ultra-high bandwidth capabilities and network infrastructure required to support the delivery of rich video game content directly to GameStop customers inside their stores.

The initial focus will be on 36 GTI test store locations in Austin and College Station, Texas. Once implemented, customers will be able to experience how GameStop is utilizing technology to drive one-on-one customer engagement through the delivery of relevant gaming content to their smart devices.

As the fifth largest retailer in the United States and second largest business solutions provider to retailers globally, AT&T brings its experience in mobilizing the world to customers such as GameStop on a daily basis.

“AT&T’s Connected Commerce solutions address challenges faced by retailers in delivering leading customer experiences and providing highly secure and performance-driven enabling infrastructure,” said John Griffin, vice president of AT&T. “We are looking forward to working with GameStop to enhance their retail interactions and enable insights with customer interactions.”

About AT&T

AT&T Inc. (NYSE:T) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and internationally. With a powerful array of network resources that includes the nation’s most reliable 4G LTE network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services, including eCommerce solutions. A leader in mobile Internet, AT&T also offers the best global wireless coverage, based on offering roaming in more countries than any other U.S. based carrier, and offers the most wireless phones that work in the most countries. It also offers advanced TV service with the AT&T U-verse(R) brand. The company’s suite of IP-based business communications services is one of the most advanced in the world.

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at or follow our news on Twitter at @ATT, on Facebook at and YouTube at

(c) 2014 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T Global logo and other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

Reliability claim based on analysis of independent third party data re: nationwide carriers’ 4G LTE. LTE is a trademark of ESTI. 4G LTE not available everywhere.

About GameStop Corp.

GameStop Corp. (NYSE:GME) , a Fortune 500 and S&P 500 company headquartered in Grapevine, Texas, is a global, multichannel video game, consumer electronics and wireless services retailer. GameStop operates more than 6,600 stores across 15 countries. The company’s consumer product network also includes;, a leading browser-based game site; Game Informer(R) magazine, the world’s leading print and digital video game publication; and, an online consumer electronics trade-in platform. In addition, our Technology Brands segment includes our Simply Mac, Spring Mobile and Cricket stores. Simply Mac,, operates 33 stores, selling the full line of Apple products, including laptops, tablets, smartphones and offering Apple certified warranty and repair services. Spring Mobile,, sells post-paid AT&T services and wireless products through its 238 AT&T branded stores. Cricket Wireless,, is a new AT&T brand offering pre-paid wireless services, devices and related accessories. We operate 48 Cricket stores in select markets throughout the United States.

General information about GameStop Corp. can be obtained at the company’s corporate website. Follow GameStop on Twitter @ and find GameStop on Facebook @

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