Company News »

SkinnygirlTM and Orville Redenbacher’s(R) Partner for Debut of New Skinnygirl Popcorn

Business Wire
Share on StockTwits
Published on

Orville Redenbacher’s, a brand of ConAgra Foods, Inc. (NYSE:CAG) , has teamed with business mogul Bethenny Frankel and her popular line of Skinnygirl products to introduce a satisfying new popcorn treat – Skinnygirl Microwave Popcorn. Now available in two delicious flavor combinations – Lime & Salt and Butter & Sea Salt, Skinnygirl Microwave Popcorn is a sensible snack you can take anywhere.

“Microwave popcorn really is the perfect snack when you’re craving something salty that doesn’t go overboard in calories,” said Skinnygirl founder Bethenny Frankel. “I love every kernel of the new Skinnygirl Microwave Popcorn and I’m so thrilled to partner with my friends at Orville Redenbacher’s on the debut of this delicious snack!”

The reasons to love the newest addition to Frankel’s Skinnygirl product line go well beyond the popcorn’s light and fluffy taste. Skinnygirl Microwave Popcorn has 25 calories per cup of popped popcorn and comes in convenient mini bags, perfect for enjoying on their own or paired with your favorite cocktail. Skinnygirl Microwave Popcorn is a 100% whole grain, gluten-free snack with 0g of trans fats per serving. Each pack of Skinnygirl Microwave Popcorn includes 10 mini bags, perfect for popping at your next girls’ night.

“Skinnygirl Microwave Popcorn represents what women want in a snack – a permissible indulgence,” said Jill Rahman, ConAgra Foods vice president and general manager for salty snacks. “The marriage of Orville Redenbacher’s delicious popcorn and Skinnygirl’s contemporary flavors creates a snack that we know consumers will love.”

The arrival of Skinnygirl Microwave Popcorn is the latest introduction to a growing brand portfolio from Bethenny Frankel that also includes Skinnygirl Sweeteners and Liquid Water Enhancers, Skinnygirl On the Go Nutrition Bars, Skinnygirl Sparklers -a sparkling non-alcoholic beverage, Skinnygirl Smoothers n’ Shapers, and a wildly popular line of Ready to Drink Cocktails, wines and flavored vodkas.

Ten packs of Skinnygirl Popcorn’s Lime & Salt and Butter & Sea Salt are now available for a suggested MSRP of $4.99. For more information on Skinnygirl Popcorn and Orville Redenbacher’s full collection of microwave popcorn and kernels, visit

ConAgra Foods, Inc. (NYSE:CAG) is one of North America’s largest packaged food companies with branded and private branded food found in 99 percent of America’s households, as well as a strong commercial foods business serving restaurants and foodservice operations globally. Consumers can find recognized brands such as Banquet(R), Chef Boyardee(R), Egg Beaters(R), Healthy Choice(R), Hebrew National(R), Hunt’s(R), Marie Callender’s(R), Orville Redenbacher’s(R), PAM(R), Peter Pan(R), Reddi-wip(R), Slim Jim(R), Snack Pack(R) and many other ConAgra Foods brands, along with food sold by ConAgra Foods under private brand labels, in grocery, convenience, mass merchandise, club and drug stores. Additionally, ConAgra Foods supplies frozen potato and sweet potato products as well as other vegetable, spice, bakery and grain products to commercial and foodservice customers. ConAgra Foods operates, an interactive recipe website that provides consumers with easy dinner recipes and more. For more information, please visit us at

What started with the SkinnygirlTM Margarita from the mind of New York Times Bestselling author, chef, TV personality and entrepreneur Bethenny Frankel, has turned, quite frankly, into a lifestyle revolution. Skinnygirl is passionate about redefining the way women live by bringing them straightforward solutions that add ease and flair to their lives–each and every day. Women can have it all–and Skinnygirl is committed to creating delicious, smart products to help them enjoy everything they love about life. No guilt. No hassle.

Share on StockTwits