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Edina Realty Signs Direct Licensing Agreement with Trulia to Empower Agents with Timely, Accurate Listings Data on Trulia

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Trulia (NYSE:TRLA) a leading online marketplace for home buyers, sellers, renters, and real estate professionals, has entered into a direct license agreement with Edina Realty, a Berkshire Hathaway affiliate and one of the nation’s largest real estate companies. The agreement establishes a direct data connection to Trulia for Edina Realty. This ensures listings are accurate and up-to-date, benefiting agents and their seller clients, as well as the more than 57 million monthly unique visitors to Trulia, as of July 31, 2014.

The agreement is structured to provide great value for Edina Realty agents and their clients by establishing an efficient technical framework to guarantee the accuracy and timeliness of listings. As part of the agreement, Edina Realty will receive fresh, accurate listings on Trulia, prominent branding and exposure to Trulia’s large consumer audience.

“Data accuracy and freshness are top of mind for Trulia and our partners across the industry,” said Pete Flint, Trulia CEO. “With this new agreement, Edina Realty will be able to present the most accurate information to consumers on Trulia, increasing the volume and quality of leads they generate to power the growth of their business. Ultimately, we see great promise in partnering with Edina Realty to help the company empower its agents and bolster its brand.”

Trulia’s Data Connect program, which receives listings from over 12,000 brokers, is comprised of the following benefits for brokers:

  • Data Management – Trulia’s direct license agreements give brokers greater control over how their listing information and broker and agent attribution show up. Trulia works closely with each partner to address the needs of brokers and agents through the direct license agreement.
  • Brand Protection - Direct feeds ensure consumers see the most up-to-date listing data protecting the broker’s brand and reducing the broker’s liability for inaccurate information.
  • Greater Lead Quality & Volume - Comprehensive and accurate listings data generate a higher quality and volume of leads.


Edina Realty is a Berkshire Hathaway affiliate and a wholly owned subsidiary of HomeServices of America, Inc. It is one of the nation’s largest real estate companies with approximately 60 real estate offices and 2,200 REALTORS(R) throughout Minnesota and western Wisconsin. Edina Realty’s family of companies includes Edina Realty, Edina Realty Title, and Edina Realty Mortgage. Edina Realty handled more than 35,000 pended transactions and $8 billion in pended sales volume in 2013. For more information, visit,, or find us on Facebook:; and Twitter:


Trulia (NYSE: TRLA) gives home buyers, sellers and real estate agents all the tools and valuable information they need to be successful in the home search process. Through its innovative mobile and web products, Trulia provides engaged home buyers and sellers essential information about the house, the neighborhood and the process while connecting them with the right agents. For agents, Trulia, together with its Market Leader subsidiary, provides an end-to-end system that enables them to find and serve clients, create lasting relationships and build their business. Founded in 2005, Trulia is headquartered in San Francisco with offices in New York, Denver and Seattle. Trulia and the Trulia marker logo are registered trademarks of Trulia, Inc.

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