Charles & Colvard Launches the Survivor CollectionTM
Charles & Colvard, Ltd. (NASDAQ:CTHR) , the sole source of created moissanite and Forever Brilliant(R), The World’s Most Brilliant Gem(R), has now made its new Survivor CollectionTM available for purchase online at LuluAvenue.com, Charles & Colvard’s direct sales division.
The Survivor CollectionTM features unique and beautiful three-stone jewelry designs celebrating a cancer survivor’s journey. These exclusive designs consist of two brilliant, clear Forever Brilliant(R) stones flanking a pink center, signifying life before the diagnosis, the journey through treatment, and the magical moment when the doctor says you are clear.
The inspiration for the Survivor CollectionTM came from a true story of two special friends, one battling cancer and the other supporting and championing her friend through her struggle, and the search for something special to symbolize the brilliant promise of the future ahead.
Susan K. Paist, President of SKP Concepts, Inc., said, “The Survivor CollectionTM, inspired by my relationship with my friend, offers cancer survivors a new and unique way to celebrate their fight and survival. I feel Forever Brilliant(R) is the ideal gemstone with which to craft the special survivor pieces that will inspire conversations for years to come. My choice of Forever Brilliant(R) gems created by Charles & Colvard, a unique, near-colorless gem that is distinct from other gemstones, is based on its exceptional fire, brilliance, luster, durability and rarity. The collection is unique to the market with suggested retail pricing from $189.99, which vary by retailer depending on settings and stone sizes. The Survivor CollectionTM is beautiful, brilliant and impressive, just like the survivors it celebrates. I am honored to be involved with this project.”
Charles & Colvard will donate five percent of retail sales of Survivor CollectionTM merchandise to the Breast Cancer Research Foundation. Additionally, an alliance was formed with the Women Survivors Alliance resulting in the Survivor CollectionTM debuting last month at The National Women’s Survivors Convention at the Gaylord Opryland Resort and Convention Center in Nashville, Tennessee. The National Women’s Survivors Convention brings together women survivors of all ages, all stages and all cancers.
Randy N. McCullough, Chief Executive Officer of Charles & Colvard, said, “We intend for the Survivor CollectionTM to be a wonderful way to celebrate cancer survival and aid research. We have been eager to form a cause-related partnership for Forever Brilliant, and relationships with the Breast Cancer Research Foundation and the Women Survivors Alliance provide us the opportunity to support cancer for women in a meaningful way. We hope women will be inspired to share their personal stories through our Survivor CollectionTM jewelry, and are encouraged to do so at www.survivor-collection.com/mysecondact.”
Mr. McCullough continued, “We are thrilled to have commitments to sell our new collection in both Boscov’s 43 department stores throughout the states of Pennsylvania, New Jersey, Maryland, New York, Delaware and Ohio, and Rogers & Hollands and Ashcroft & Oak Jewelers, a family-owned and operated fine jewelry business with almost 80 stores operating in the greater Midwest. Additionally, we look forward to expanding our retail base to other select independent jewelers throughout the United States and Canada, as the initial reception we have received from retailers about the Collection has been overwhelmingly positive.”
For more information about the Survivor CollectionTM, please visit www.survivor-collection.com.
For information on where to purchase the Survivor CollectionTM, please visit http://www.survivor-collection.com/where_to_buy.
About Charles & Colvard, Ltd.
Charles & Colvard, Ltd., is the global sole source of moissanite, a unique, near-colorless created gem that is distinct from other gems and jewels based on its exceptional fire, brilliance, luster, durability, and rarity. Charles & Colvard Created Moissanite(R) and Forever Brilliant(R) are currently incorporated into fine jewelry sold through domestic and international retailers and other sales channels. Charles & Colvard, Ltd.’s common stock is listed on the NASDAQ Global Select Market under the symbol “CTHR.” For more information, please visit www.charlesandcolvard.com.
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Statements expressing expectations regarding our future and projections relating to products, timing of product launches, sales, revenues, and earnings are typical of such statements and are made under the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, but are not limited to, statements about our plans, objectives, representations, and contentions and are not historical facts and typically are identified by use of terms such as “may,” “will,” “should,” “could,” “expect,” “plan,” “anticipate,” “believe,” “estimate,” “predict,” “continue,” and similar words, although some forward-looking statements are expressed differently.
All forward-looking statements are subject to the risks and uncertainties inherent in predicting the future. You should be aware that although the forward-looking statements included herein represent management’s current judgment and expectations, our actual results may differ materially from those projected, stated, or implied in these forward-looking statements as a result of many factors including, but not limited to, our dependence on consumer acceptance and growth of sales of our products resulting from our strategic initiatives; dependence on a limited number of customers; the impact of the execution of our business plans on our liquidity; our ability to fulfill orders on a timely basis; the financial condition of our major customers; dependence on Cree, Inc. as the sole current supplier of the raw material; our current wholesale customers’ potential perception of us as a competitor in the finished jewelry business; intense competition in the worldwide jewelry industry; general economic and market conditions, including the current economic environment; risks of conducting business in foreign countries; the pricing of precious metals, which is beyond our control; the potential impact of seasonality on our business; our ability to protect our intellectual property; the risk of a failure of our information technology infrastructure to protect confidential information and prevent security breaches; possible adverse effects of governmental regulation and oversight, including regulations related to conflict minerals; and the failure to evaluate and integrate strategic opportunities, in addition to the other risks and uncertainties described in our filings with the Securities and Exchange Commission, or the SEC, including our Annual Report on Form 10-K for the fiscal year ended December 31, 2013 and subsequent reports filed with the SEC. Forward-looking statements speak only as of the date they are made. We undertake no obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur except as required by the federal securities laws, and you are urged to review and consider disclosures that we make in the reports that we file with the SEC that discuss other factors relevant to our business.
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