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Avnet Electronics Marketing Americas Goes Big Into Big Data in New Issue of AXIOM Magazine

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Is big data living up to its promise? The newly released sixth edition of AXIOM magazine from Avnet Electronics Marketing Americas, a business region of Avnet, Inc. (NYSE: AVT), analyzes the implications and opportunities for big data in the electronics industry.

Click to Tweet: New edition of AXIOM magazine from Avnet dives into deep end of the big data pool.

AXIOM, which comes from the Latin root axioma, is defined as information that is thought fitting and worthy. AXIOM magazine is produced in collaboration with independent specialist authors and technical experts, who provide insights on the latest big ideas, trends and relevant design-oriented topics.

“When it comes to predicting customer buying patterns, preferences and trends, big data analysis is as close to a crystal ball as businesses can get these days,” said Ed Smith, president, Avnet Electronics Marketing Americas. “In this issue of AXIOM, we provide readers with an in-depth look at big data from practical applications and ROI analysis to its potential to bring science fiction fantasies to life.”

Big Data features in the issue include:

  • Ten Critical Elements of Big Data by Avnet CIO Steve Phillips
  • Storing Big Data: Five Things to Think About by Amplidata
  • Kontron crunches big data and addresses how Telcos look to save with NFV/SDN-based data analytics.
  • Remember Dr. Who’s Tardis time travel machine? With SDN and NFV, it’s not as far-fetched as you might think, according to Freescale.

The issue also includes several articles focusing on power and processing trends and opportunities, as well as a roundup of new product information from Avnet’s 2014 X-fest technical seminar series.

The design-focused AXIOM is published three times a year, and reaches more than 100,000 engineers, purchasers and technology managers in the electronics industry. The digital format allows readers to easily share/download content through a variety of methods, including RSS feeds. To subscribe or read online, go to

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About Avnet Electronics Marketing

Avnet Electronics Marketing is an operating group of Phoenix-based Avnet, Inc., that serves electronic original equipment manufacturers (EOEMs) and electronic manufacturing services (EMS) providers in more than 80 countries, distributing electronic components and embedded systems from leading manufacturers and providing associated design-chain, supply-chain and value-added integration services. The group’s website is located at

About Avnet, Inc.

Avnet, Inc. (NYSE: AVT), a Fortune 500 company, is one of the largest distributors of electronic components, computer products and embedded technology serving customers globally. Avnet accelerates its partners’ success by connecting the world’s leading technology suppliers with a broad base of customers by providing cost-effective, value-added services and solutions. For the fiscal year ended June 28, 2014, Avnet generated revenue of $27.5 billion. For more information, visit

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