New Zealand Wines Take Center Stage This Fall with the Sheraton Selects Spotlight Series
Following the successful launch of the Sheraton Selects wine program with a summer of refreshing Rieslings, Sheraton Hotels & Resorts turns the spotlight onto the fastest growing wine importing region to the United States: New Zealand. The Sheraton Selects Spotlight on New Zealand will kick off on October 1 with a wine pairing dinner at the Sheraton Boston, led by Export Director for Kim Crawford, Matt Deller. Now through the end of November, participating Sheraton properties will create compelling programming to feature carefully chosen Sheraton Selects New Zealand wines, including wine flights, food pairings, guided tastings and more.
New Zealand has made a name for itself producing world-class Sauvignon Blanc, and Sheraton Hotels will showcase highly rated wines from this region at participating properties with partner Kim Crawford Wines. The Kim Crawford Sauvignon Blanc harvests grapes from vineyards in Marlborough’s Wairau Valley and the neighboring Awatere Valley, offering aromas of citrus and tropical fruits backed by characteristic herbaceous notes and a juicy acidity and fruit sweetness that provide a balanced flavor profile. The finish is fresh, zesty, and lingering.
“Our Sheraton Selects Spotlight wine program is designed to showcase the latest wine industry trends, and with New Zealand wine’s growing popularity in the U.S., it is the ideal region to highlight this fall,” said Hoyt Harper, Global Brand Leader for Sheraton Hotels & Resorts. “Social Hour was designed to create an atmosphere which encourages social interactions among our guests, becoming a destination for great wine experiences.”
Part of the Sheraton premium wine program, Sheraton Selects Spotlight Series includes two New Zealand wine offerings on all participating Sheraton Selects menus at properties in North America. Hotels may also offer New Zealand wine flights of at least three varieties and food pairings to complement each New Zealand wine. Sheraton Selects feature some of the world’s top winemakers such as Chateau Ste. Michelle, Kim Crawford, Eroica, Dr. Loosen, Pacific Rim, Hogue and Stonecap.
Sheraton Social Hour’s Continued Success
Sheraton Social Hour provides travelers with access to premium wines through weekly evening tasting events. Nearly one year following the global rollout of the program, hotels around the world have reported higher bar RevPOR (revenue per occupied room) and have seen an average 20 percent increase in YOY (year over year) beverage revenue in their lobby bars. Join the celebration on social media by following #SocialHour and @sheratonhotels on Instagram.
About Sheraton Hotels & Resorts
Sheraton helps guests make connections at more than 400 hotels in nearly 70 countries around the world. The brand recently completed a $6 billion global revitalization and is now in the midst of an $8 billion global expansion over the next three years. Sheraton is owned by and is the largest and most global brand of Starwood Hotels & Resorts Worldwide, Inc., one of the leading hotel and leisure companies in the world with nearly 1,200 properties in 100 countries and 181,400 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis(R), The Luxury Collection(R), W(R), Westin(R), Le M’eridien(R), Sheraton(R), Four Points(R) by Sheraton, Aloft(R), and Element(R). The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG(R)), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit www.starwoodhotels.com.
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