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Acxiom Awards Grant to Create Framework for Ethical Use of Big Data

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Acxiom(R) (NASDAQ:ACXM) , an enterprise data, analytics and software-as-a-service company, today announced that it has awarded a research grant to The Information Accountability Foundation (IAF) to expand its work on the Ethical Big Data Framework to the marketing and advertising industry.

The Foundation is currently in phase one of a “Big Data” ethics project, which entails the creation of a unified ethical framework with questions devised to evaluate projects to ensure they are ethical. Acxiom’s grant – consisting of $50,000 for research and development – will allow the Foundation to extend its project to the marketing and advertising industry once the current phase is completed in October 2014.

“Big Data ethics are fundamental to data-driven marketing,” said Acxiom CEO Scott Howe. “We are long-time supporters of the ethical use of data and have been extremely vocal about the responsibility that we all have in ensuring that data is used in a responsible manner.”

Scott Taylor, HP Chief Privacy Officer and member of the Foundation’s Board of Directors, said, “This is the first commitment to build the Foundation’s vision into business tools, and the Foundation is looking forward to the challenge.”

“There is an imperative need for new tools,” said IAF Executive Director Marty Abrams. “Innovative privacy assessments of business practices must take into consideration all human interests and rights in addition to those of society and business.”

Abrams will work with Acxiom to create a discussion draft that will be shared with members of the advertising and marketing and civil society to incorporate their thoughts as a way to ensure that the tools are workable and meaningful to all users. The completion of the project is estimated to occur in the first quarter of 2015.

Acxiom’s grant for this research represents another contribution to the industry at a time when government, business, regulators and advocates concur that Big Data and the internet of things have begun to stress traditional approaches to privacy and data protection.

About Acxiom

Acxiom is an enterprise data, analytics and software-as-a-service Company that uniquely fuses trust, experience and scale to fuel data-driven results. For over 40 years, Acxiom has been an innovator in harnessing the most important sources and uses of data to strengthen connections between people, businesses and their partners. Utilizing a channel and media neutral approach, we leverage cutting-edge, data-oriented products and services to maximize customer value. Every week, Acxiom powers more than a trillion transactions that enable better living for people and better results for our 7,000+ global clients. For more information about Acxiom, visit Acxiom.com. Acxiom is a registered trademark of Acxiom Corporation.

About IAF

The Information Accountability Foundation is a non-profit research and educational organization founded to integrate accountability and data stewardship as key components of information policy, innovation, and effective enforcement. The Foundation’s stated mission is to further accountability-based information governance through active consultations and research, in collaboration with governments, enforcement agencies, business, and civil society so that data protection may be effective in facilitating information driven innovation while protecting individuals’ rights to privacy and autonomy.

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