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Cooper Tire Introduces New Discoverer X/T4 All-Terrain Tire Developed Especially for Canadian Drivers

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Just in time for Canadian winters, Cooper Tire has introduced its new all-terrain, four-season Discoverer X/T4 tire, which is specifically engineered for Canadian drivers, providing excellent on-road and off-road driving confidence in all weather conditions. The Discoverer X/T4 SUV/light truck offering combines a number of progressive features specifically designed for exceptional performance, confident handling and reliable tread wear while giving drivers the confidence of a winter tire.

The Discoverer X/T4‘s aggressive five-rib all-terrain tread pattern and optimized silica tread compound work together to increase wet grip and winter traction capabilities without sacrificing tread wear, achieving the “severe snow” rating as indicated by the three-peak mountain snowflake symbol. In addition, full-length, full-depth micro-gauge corrugated siping and SnowgrooveTM 2.0 technology provide multiple biting edges to generate higher snow-on-snow traction and ice traction to combat even the harshest winter conditions, leaving you stopping shorter and more confidently in poor driving conditions.

“Cooper is continuing to innovate by introducing high-quality products like the Discoverer X/T4, designed for truck and SUV owners who work and play hard, in all four seasons,” said Scott Jamieson, Cooper’s Director of Product Management. “The X/T4 fills a void in the Canadian marketplace by presenting consumers with a reliable product that works equally well pulling the boat out in July, as it does pulling the sleds down a snow covered road in January.”

Stone ejector ribs that help resist stone drilling and twin tie-bars for added stability are strategically placed on the Discoverer X/T4 to support a longer tread life. These attributes provide a quieter, more controlled ride for consumers making their way through mud, sand, rocks and loose soil.

This premium all-terrain, severe weather rated tire is available in 23 SUV and light truck sizes. All sizes come with an impressive tread wear protection warranty, up to 100,000 kilometers for SUVs and 85,000 kilometers for light trucks. The Discoverer X/T4 will be distributed exclusively in Canada by Cooper Tire dealers.

For more information on the Discoverer X/T4, and to locate a dealer near you, visit www.coopertire.ca, and connect with Cooper Tire on www.facebook.com/coopertire and @CooperTire on Twitter and Instagram.

About Cooper Tire & Rubber Company

Cooper Tire & Rubber Company (NYSE:CTB) is the parent company of a global family of companies that specialize in the design, manufacture, marketing, and sales of passenger car and light truck tires. Cooper has joint ventures, affiliates and subsidiaries that also specialize in medium truck, motorcycle and racing tires. Cooper’s headquarters is in Findlay, Ohio, with manufacturing, sales, distribution, technical and design facilities within its family of companies, located in 11 countries around the world. For more information on Cooper, visit www.coopertire.com, www.facebook.com/coopertire, or www.twitter.com/coopertire.

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