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ADDING MULTIMEDIA Duracell Pledges Commitment to Powering More Communities in Times of Disaster

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The Duracell Power Forward program, known for donating batteries to those affected by natural disaster since 2011, is expanding its fleet and joining forces with The Weather Channel and Ready.gov to reach more people, more quickly during devastating storms. With the addition of new vehicles and hubs in New Orleans, San Francisco, and St. Louis, the fleet’s goal is to reach any storm site in the continental U.S. within 24 hours.

Duracell announced the expansion of its Duracell Power Forward fleet, Tuesday, Sept. 30, 2014, in Ba

Duracell announced the expansion of its Duracell Power Forward fleet, Tuesday, Sept. 30, 2014, in Battery Park City in New York. This disaster relief program provides free Duracell batteries, WiFi and mobile charging within 24 hours after a natural disaster. For additional photos, please visit https://invision.dfstudio.com/pub/messenger/home.df?key=3edd61c0-48d4-11e4-8423-22000b0e89de (Photo by Diane Bondareff/Invision for Duracell)

“Being in the battery business, we know all too well when a natural disaster strikes, power fails and communities aren’t always prepared,” said Jeff Jarrett, Marketing Director for Duracell. “Duracell believes a little power goes a long way in reviving hope, so we have committed to expanding our fleet and relief efforts.”

In honor of America’s PrepareAthon! National Day of Action, Duracell reaffirms its commitment to support Ready.gov in spreading the preparedness message through its extensive fleet preparations. Duracell’s commitment to on-the-ground relief is also evident in a new partnership with The Weather Channel, which will help Duracell Power Forward efficiently track power-threatening storms and assist the fleet in identifying and reaching those most in need.

Stephanie Abrams, on-camera meteorologist for The Weather Channel, has covered almost every major severe weather event of the last decade and understands the importance of critical services in the days following such an event. “Deploying to natural disasters comes with the territory as a Severe Weather Strike Force Team member, but it has been so inspiring to see brands like Duracell providing relief on-site and standing side by side with us in communities when they need us most,” said Abrams. “We look forward to working in partnership with the Duracell Power Forward fleet to ensure they are prepared and ready to deploy as soon as disaster strikes.”

About Duracell Power Forward

Since 2011, Duracell Power Forward has been on-the-ground providing batteries, power and comfort to those in need. The fleet has deployed to 14 disaster locations and helped more than 30,000 families by distributing over 350,000 batteries, charging over 7,000 devices, and providing computer access to over 5,000 people.

The new Duracell Power Forward fleet has expanded to include 5 custom-made vehicles designed for the specific needs of each region and types of disasters it will service. This fleet is strategically stationed at hubs in Manchester, NH; St. Louis, MO; New Orleans, LA and San Francisco, CA to help its goal of reaching any disaster in the continental US within 24 hours. For more information, visit http://www.duracell.com/en-us/power-forward.

About Duracell

Part of the Procter & Gamble Company [NYSE:PG], Duracell has been powering people around the world for more than 50 years. Our products serve as the heart of devices that keep people connected, protect their families, entertain them and simplify their increasingly mobile lifestyles. As the world’s leading manufacturer of high-performance alkaline batteries, Duracell also innovates in renewable power and wireless charging technologies to help consumers live life without limits. Visit www.duracell.com for more information; follow us on Twitter.com/Duracell and like us on Facebook.com/Duracell.

About Procter & Gamble

P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always(R), Ambi Pur(R), Ariel(R), Bounty(R), Charmin(R), Crest(R), Dawn(R), Downy(R), Duracell(R), Fairy(R), Febreze(R), Gain(R), Gillette(R), Head & Shoulders(R), Lenor(R), Olay(R), Oral-B(R), Pampers(R), Pantene(R), SK-II(R), Tide(R), Vicks(R), Wella(R) and Whisper(R). The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About The Weather Company: Where the World Gets its Weather

Through The Weather Channel (weather.com) and Weather Underground (wunderground.com) brands, The Weather Company provides millions of people every day with the world’s best weather forecasts, content and data, connecting with them through television, online, mobile and tablet screens, as well as third-party publishing partners via API. Through WSI, the company delivers superior professional weather services for the media, aviation, marine and energy sectors. The Weather Company is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit www.weather.com/press.

About Ready and America’s PrepareAthon!

The Ready Campaign promotes four universal building blocks of preparedness-Be Informed, Make a Plan, Build a Kit, and Get Involved-and numerous campaigns around the country have raised awareness about the importance of preparing for disasters. America’s PrepareAthon! builds on this awareness to motivate action-and encourages individuals and organizations to take simple, specific actions to increase their preparedness for a potential local disaster. America’s PrepareAthon! provides action-oriented guidance for individuals and organizations to practice the necessary steps to stay safe during a disaster or emergency; learn about mitigation measures; and understand community plans, including alerts and warnings, evacuation, and sheltering. More information is available at ready.gov/prepare.

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