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DublNature(R) by Wausau Paper PPI’s 2014 Most Innovative New Products

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Wausau Paper (NYSE:WPP) announced that its DublNature family of premium towel and tissue products produced from 100 percent recycled fiber received the 2014 Most Innovative Product Award from PPI at the RISI 29th North American Forest Products Outlook Conference in Boston, Massachusetts on Wednesday, October 8. Pulp and Paper International, (“PPI”), is an on-line and print publication of RISI, a recognized leading information provider in the global paper and forest products industry.

First introduced in May 2013, Wausau Paper’s Green SealTM-certified, DublNature(R) line of premium, plush, cloth-like towel and tissue products utilizes 100 percent recycled fiber and is produced on the Company’s unique ATMOS technology-enabled paper machine at its facilities in Harrodsburg, Kentucky. DublNature products are designed for both comfort and functionality and provide exceptional softness, strength, absorbency and brightness. DublNature is made from high-quality 100 percent recycled fibers and is certified by Green Seal, Inc., as environmentally preferable. DublNature products, and their upscale packaging, are well suited to a wide range of applications and are targeted at businesses and institutions seeking the finest quality while supporting green purchasing initiatives.

“We are pleased with this recognition from an important voice in the industry. During a challenging period for our Company we remained committed to producing the finest 100 percent recycled fiber premium towel and tissue products for the away-from-home segment of the Tissue industry,” commented Michael C. Burandt, chairman and CEO. “I’d like to thank our engineering, product design, papermaking, converting and marketing teams, all of whom are responsible for bringing these products to fruition and meeting the high growth demands we continue to experience.”

Matthew L. Urmanski, president and COO, added, “A year into the significant revamping of our product portfolio we again recognize the key role in our success played by the highly engaged network of Wausau Paper distributors. Their call for a broader expression of premium towel and tissue products in the away-from-home market and commitment to the process underwrote our development of the DublNature premium product. This, along with the launch earlier this year of our premium brand ArtisanTM and the revolutionary AllianceTM high-capacity electronic roll towel dispensing system has been the driver of our growth and expectations for improved performance beyond 2014.”

ArtisanTM is a line of premium towels which are brilliant white, remarkably strong, yet designed to provide a soft and thorough hand drying experience. The toweling has a clean and hygienic appearance as well as cloth-like durability and strength for exceptional performance. Artisan is the only line of premium quality roll and folded towels that feature Green SealTM certification and are made from superior quality 100 percent recycled fibers and cater to high-end facilities seeking exceptional quality products that reinforce an upscale image.

AllianceTM is a high-capacity electronic roll towel dispensing system featuring twice the capacity of typical roll towel dispensers. The revolutionary patent-pending design of Alliance accommodates two full rolls – up to 1,000 feet each – that seamlessly transfer by automatically switching to the second roll when the first is completely depleted. This unique transfer feature results in fewer service interruptions and reduced maintenance time. Combined with Wausau’s EcoSoft(R), DublNature(R) or ArtisanTM Green SealTM-certified toweling, Alliance offers a new, unique hand-drying experience superior to other systems in the market.

Green SealTM is a trademark of Green Seal, Inc. in Washington, DC. Used by permission.
ATMOS is a trademark of Voith GmBH in Heidenheim, Germany. Used by permission.

About Wausau Paper:
Wausau Paper produces and markets a complete line of away-from-home towel and tissue products, as well as soap and dispensing systems. The Company is listed on the NYSE under the symbol WPP. To learn more about Wausau Paper visit

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