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Imperva Appoints Kim DeCarlis Chief Marketing Officer

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Imperva, Inc. (NYSE:IMPV) , pioneering the third pillar of enterprise security with a new layer of protection designed specifically for physical and virtual data centers, today announced that Kim DeCarlis has joined the company as Chief Marketing Officer (CMO). DeCarlis reports directly to Imperva President and CEO, Anthony Bettencourt, and has global responsibility across the marketing spectrum, including corporate marketing, communications, demand generation, product marketing and marketing operations. Mark Kraynak, formerly Senior Vice President of Worldwide Marketing, has moved into the newly created role of Chief Product Officer, responsible for product strategy, business development, corporate development and evangelism.

Kim DeCarlis brings more than 25 years of marketing, management and leadership experience to her new role as Imperva CMO. A frequent speaker at industry events on B2B marketing and C-level marketing engagement and an advocate for women in technology and business, she has been recognized as one of the “2010 Silicon Valley Women of Influence” by the Silicon Valley Business Journal, and honored as a finalist in the “Best Executive, Services Business” category for the 2011 Stevie Awards for Women in Business.

Most recently, DeCarlis was VP of Worldwide Marketing at BMC Software, where she led the teams responsible for communications, corporate marketing, integrated demand marketing, product and solutions marketing and operations, and for positioning BMC for success in the digital services era with its cloud and mobile service management offerings. Prior to joining BMC, she spent five years as the VP of Corporate Marketing at Citrix, where she was a key member of the team that successfully repositioned the company as a leader in mobile workstyles and cloud services.

“We’re laser focused on aggressive growth, so Kim’s track record of success and scale in leading marketing in high-growth companies will be an important component of our continued growth and success,” said Anthony Bettencourt. “We are in a unique position in that we have a great foundation of well-respected products, technology leadership, and an engaged worldwide team. With Kim’s leadership driving the brand and demand, and Mark’s continued leadership driving the current and future product direction, Imperva has all of the ingredients to be a formidable presence in the global security market.”

“This is a very exciting time to be in the cyber security market, and an exciting time for Imperva,” said DeCarlis. “I look forward to working with the Imperva team to ensure that our impact as the last line of defense for our more than 3,300 customers is well understood in the market. With such a great customer base and the right combination of security and compliance solutions and research, Imperva is an amazing brand-in-the-making.”

DeCarlis’s industry experience also includes roles with Information Resources, Inc. (IRI), a provider of big data solutions to the CPG and retail industries, where she was Senior Vice President of Product Marketing. Earlier in her career, she held marketing and sales roles at growth-oriented technology companies including Saba, Documentum, Xerox and IBM. DeCarlis serves on the Board of Directors for Watermark and actively volunteers for local community organizations. She is a graduate of Stanford University with a bachelor’s degree in industrial engineering and a member of the Stanford Buck/Cardinal club.

About Imperva

Imperva, pioneering the third pillar of enterprise security, fills the gaps in endpoint and network security by directly protecting high-value applications and data assets in physical and virtual data centers. With an integrated security platform built specifically for modern threats, Imperva data center security provides the visibility and control needed to neutralize attack, theft, and fraud from inside and outside the organization, mitigate risk, and streamline compliance. Over 3,300 customers in more than 75 countries rely on our SecureSphere(R) platform to safeguard their business. Imperva is headquartered in Redwood Shores, California. Learn more:, our blog, on Twitter.

Forward Looking Statements

This press release contains forward-looking statements. These forward-looking statements are subject to material risks and uncertainties that may cause actual results to differ substantially from expectations. Investors should consider important risk factors, which include: the risk that our products are not adopted at levels that we anticipate; the risk that competitors may be perceived by customers to be better positioned to help handle security threats and compliance; and other risks detailed under the caption “Risk Factors” in the company’s Form 10-Q filed with the Securities and Exchange Commission, or the SEC, on August 8, 2014 and the company’s other SEC filings. You can obtain copies of the company’s SEC filings on the SEC’s website at

2014 Imperva, Inc. All rights reserved. Imperva, the Imperva logo and SecureSphere are trademarks of Imperva, Inc.

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