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GE Antares Capital Agents $95 Million Credit Facility to Glencoe Capital’s Dialog Direct, Supports Add-On Acquisition

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GE Antares Capital, a unit of GE Capital, announced today it is serving as administrative agent on a $95 million senior secured credit facility to Glencoe Capital’s portfolio company, Dialog Direct. The transaction refinanced the company’s senior debt and provided financing to acquire Allegra Direct Communications. GE Capital Markets served as sole lead arranger and sole bookrunner on this facility.

Headquartered in Highland Park, MI, Dialog Direct was formed through a combination of four Glencoe marketing services and customer care portfolio companies: NOVO 1, Budco, South Shore Venture Enterprises and Dialogue Marketing. The resulting platform acts as a one-source provider for integrated customer experiences. The latest addition to Dialog Direct, Allegra Direct Communications, is a customer care provider for health insurance companies.

“GE Antares is a reliable and trusted debt provider to our firm. They were responsive and constructive from early due diligence through final documentation,” said Jason Duzan, managing director at Glencoe Capital.

“GE Antares is excited to support Glencoe Capital on this transaction,” said Kevin Fitzgerald, vice president of GE Antares. “Dialog Direct has proven itself to be a strong company and continues to bring employment opportunities to the state of Michigan. Both Glencoe and Dialog Direct are valuable clients to us and we look forward to supporting them both going forward.”

About Dialog Direct:

Dialog Direct is a data-driven marketing solutions and customer experience provider focused on helping brands connect and engage with their customers to attract leads, automate processes, increase sales and inspire customers through its direct marketing and customer engagement solutions. With more than 5,000 team members across 16 locations, the company offers a full range of sales and marketing support services – direct marketing, creative, customer service and sales, inside sales, order fulfillment, eCommerce and data analytics – to help its clients build lifelong customer relationships. Please visit or call 800.523.5867 for more information.

About Glencoe Capital

Founded in 1993, Glencoe Capital is a private equity firm focused on lead-sponsored acquisitions and growth equity investments in lower middle-market companies. The firm has completed over 45 acquisitions, representing over $1.6 billion in transaction value. Glencoe Capital currently manages three funds: the Glencoe Capital Michigan Opportunities Fund, L.P., Glencoe Capital Partners III, L.P. and Glencoe Capital Partners II, L.P.

The Glencoe Capital Michigan Opportunities Fund, the firm’s fourth fund, was established in June of 2008 and represents a groundbreaking partnership of public and private interests in the deployment of private equity capital. The Fund makes lead-sponsored acquisitions and growth equity investments in companies that conduct a material portion of their business operations in Michigan. The Fund may also invest in companies located outside of Michigan that demonstrate a viable strategy for expanding business operations into the State. Find out more about Glencoe Capital at

About GE Antares Capital

GE Antares is a unit of GE Capital. With offices in Atlanta, Chicago, Los Angeles, New York, and San Francisco, GE Antares is a leading middle market lender, offering a “one-stop” source for GE’s lending and other services offered to middle market private equity sponsors. GE Antares was recognized by Private Debt Investor and Private Equity International as 2013 Lender of the Year, North America and Mid-Cap Lender of the Year, North America, respectively. For more information, visit

GE Capital offers consumers and businesses around the globe an array of financial products and services. For more information, visit or follow company news via Twitter (

GE (NYSE:GE) works on things that matter. The best people and the best technologies taking on the toughest challenges. Finding solutions in energy, health and home, transportation and finance. Building, powering, moving and curing the world. Not just imagining. Doing. GE works. For more information, visit the company’s website at

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