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Rocket Fuel Answers 11 Questions About Programmatic Mobile

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Rocket Fuel (NASDAQ:FUEL) , a leading provider of artificial intelligence (AI) advertising and marketing solutions for global agencies and brands, today announced the publication of a whitepaper entitled, “11 Questions About Programmatic Mobile…and the answers marketers need” – designed to educate marketers about programmatic advertising for mobile.

Rocket Fuel has published this whitepaper to answer the most pressing questions marketers have about programmatic mobile: what it is, how to use it, and what results are attainable. The whitepaper was authored by Ian Dailey, Senior Business Development Manager at Rocket Fuel; and Mark Prior, Vice President of Mobile and International at Rocket Fuel.

Mobile now offers a tremendous audience that can be addressed programmatically. Mobile represents 30% of Rocket Fuel’s business. Rocket Fuel has integrated with 20 programmatic partners domestically and globally with mobile inventory, including mobile web, mobile app, and mobile video inventory. Rocket Fuel’s machine learning algorithms learn and optimize based on the 855 billion global mobile impressions that the company is able to view every month.

Mobile has become a clear and consistent extension of display, and marketers have grown to have the same expectations and focus on measurability.

11 Questions About Programmatic Mobile…and the answers markets need

Read the new whitepaper to learn more about:

  • How data that is unique to mobile (granular location, connection type, device type, etc.) can be leveraged to drive campaign success
  • The types of location data available (GPS, user inputted and derived) and how it can be strengthened with geo-contextual data
  • The difference between geo strategies (geofencing, geo retargeting, geo conquesting, etc.) and when to apply them
  • How artificial intelligence and RTB can drive success for branders, direct marketers, and app developers

About Rocket Fuel

Rocket Fuel delivers a leading programmatic media-buying platform at Big Data scale that harnesses the power of artificial intelligence (AI) to improve marketing ROI in digital media across web, mobile, video, and social channels. Rocket Fuel powers digital advertising and marketing programs globally for customers in North America, Europe, and APAC. Customers trust Rocket Fuel’s Advertising That Learns(R) platform to achieve brand and direct-response objectives in diverse industries from luxury cars to financial services to retail. Rocket Fuel currently operates in more than 20 offices worldwide and trades on the NASDAQ Global Select Market under the ticker symbol “FUEL.” For more information, please visit or call 1-888-717-8873.

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