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SOREL Launches New York City Branded Retail Store

Business Wire
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Portland, Oregon-based premium boot brand SOREL is pleased to announce the opening of its first-ever seasonal branded retail store at 345 W. 14th St. in Manhattan’s Meatpacking District.

Interior of SOREL's First Branded Retail Store, 345 West 14th St. (Photo: Business Wire)

Interior of SOREL’s First Branded Retail Store, 345 West 14th St. (Photo: Business Wire)

The new store will open on October 30 and offer SOREL’s extensive range of stylish, protective fall and winter boots through February 2015.

“We are thrilled to be opening our first SOREL pop-up shop in New York, the epicenter of fashion and a rich market for SOREL’s core consumer,” said Tim Boyle, president and CEO, Columbia Sportswear.

“SOREL boots are a bold combination of fashion and outdoor and protection and style, which makes the Meatpacking District an ideal location. The store will allow us to explore new territory by giving customers direct access to the largest range of fall and winter boots SOREL has ever offered in a brick and mortar location,” Boyle concluded.

From the High Line, to great restaurants and hotels, to premium retailers, the Meatpacking District brings together New Yorkers and tourists in one of the city’s most vibrant neighborhoods.

The 3,300 square foot SOREL pop-up shop, located at 345 West 14th St., will offer key women’s and men’s styles from the Fall and Winter 2014 collection, featuring boots designed for year-round wearability with premium waterproof leathers and sleek construction, including the new SlimbootTM, TorontoTM, and AnkenyTM collections. In addition, customers will find many of SOREL’s iconic winter boots, like the Caribou and Joan of Arctic.

The shop draws design inspiration from SOREL’s fashion-meets-utilitarian aesthetic. The store features stark contrasts of black and white, allowing the rich textures and tones of SOREL footwear to take center stage. Sleek and modern forms, with a focus on structure, create a dynamic, brand-defining SOREL retail experience.

The store is open to the public from 10 a.m. until 8 p.m., Monday through Saturday, and 11 a.m. until 7 p.m. Sunday.

For more on the SOREL NYC pop-up, follow SOREL on Facebook, Instagram, or Twitter or search #SORELnyc. For consumers unable to see the store in person, the full Fall and Winter 2014 collection is available online at sorel.com.

About SOREL

Founded in 1962 in Canada, SOREL brings functionality, heritage and expert craftsmanship to the modern world of fashion, inspiring a new generation of doers, builders and creators. SOREL combines felt, wool, premium leathers, and flawless construction to make boots that are ready for anything.

For more information about SOREL, please visit us at sorel.com, or on Facebook at facebook.com/sorel or @SORELfootwear on Twitter and Instagram.

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