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Rocket Fuel to Share Best Practices on Programmatic Mobile at Audience Intelligence Conference

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Rocket Fuel (NASDAQ:FUEL) , a leading provider of artificial intelligence (AI) advertising and marketing solutions for global agencies and brands, today announced that, Senior Manager and mobile programmatic expert Ian Dailey will speak at Marketing Magazine’s Audience Intelligence Conference on November 4, 2014. Marketing Magazine is the leading news source for digital ad targeting and programmatic trading in Canada. Its second annual Audience Intelligence Conference brings together the brightest audience marketers, retailers, and agencies to learn, share, and engage with fellow industry leaders.

Ian’s presentation, “Getting Mobile Right,” is scheduled for 1:45 p.m. E.T. He will explore how marketers can effectively navigate the move from desktop programmatic and discuss best practices described in Rocket Fuel’s recent whitepaper, “11 Questions About Programmatic Mobile …and the answers marketers need” – designed to educate marketers about programmatic advertising for mobile.

http://rocketfuel.com/blog/11-questions-about-programmatic-mobileand-the-answers-marketers-need

Other Speakers Include:
Adam Green, Creative Agency Lead, Google Canada
Craig Jennings, Director of Media and Agency Management, RBC
Dale Storey, Vice President of Marketing, General Mills Canada
Jo Allan, Regional Vice President, IHG Canada: Digital, Loyalty and Partnership Marketing
Brian Gleason, Managing Director, Xaxis North America
Rodney Perry, Managing Director, Xaxis Canada
Ashley Bast, Acuity’s Vice-President of Marketing
Tony Patel, VP of Monetization and Customer Analytics, Pelmorex Media Inc./The Weather Network
Corby Fine, VP, Customer Experience Strategy, Rogers Communications

To learn more and view the full agenda please visit http://www.marketingmag.ca/microsite/audience-intelligence-conference/agenda.

Marketing Magazine’s Audience Intelligence Conference will take place November 4, 2014 at Bram & Bluma Appel Salon (789 Yonge Street) in Toronto, Canada.

About Rocket Fuel

Rocket Fuel delivers a leading programmatic media-buying platform at Big Data scale that harnesses the power of artificial intelligence (AI) to improve marketing ROI in digital media across web, mobile, video, and social channels. Rocket Fuel powers digital advertising and marketing programs globally for customers in North America, Europe, and APAC. Customers trust Rocket Fuel’s Advertising That Learns(R) platform to achieve brand and direct-response objectives in diverse industries from luxury cars to financial services to retail. Rocket Fuel currently operates in more than 20 offices worldwide and trades on the NASDAQ Global Select Market under the ticker symbol “FUEL.” For more information, please visit http://www.rocketfuel.com or call 1-888-717-8873.

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