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Immersion Names Mahesh Sundaram as Vice President of Worldwide OEM Sales

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Immersion Corporation (Nasdaq:IMMR), the leading developer and licensor of touch feedback technology, today announced that Mahesh Sundaram has joined as Vice President of Worldwide OEM Sales. An experienced and accomplished executive in the mobile and consumer entertainment markets, Mahesh will lead Immersion’s worldwide OEM sales organization to support the growing opportunities for Immersion technology.

“Our vision of enhancing digital experiences with tactile effects requires a global strategy that speaks to the broader ecosystem – promoting the design of content and applications using tactile effects and ensuring a high quality experience in the consumer device. Mahesh has established and grown successful businesses by creating ecosystem-level initiatives with content creators, content distributors and device manufacturers,” explains Victor Viegas, President and CEO at Immersion. “This strategic perspective, along with his experience working with both licensing and software business models, is a powerful asset to Immersion and Mahesh is a great addition to the Immersion executive team.”

Mahesh, who currently resides in China, will eventually be based at Immersion’s headquarters in San Jose, CA. He assumed his role on October 27th, and reports directly to Viegas.

Mahesh has served as a sales and marketing executive responsible in the mobility and consumer electronics market for over 20 years. Prior to joining Immersion, Mahesh was Vice President, Asia Pacific at Dolby Laboratories Inc., where he developed business strategies, as well as sales, marketing and customer support functions for the Asia Pacific region. Mahesh also served in business management and marketing roles at Dolby and Audistry, a Dolby Company. Before joining Dolby, Mahesh was responsible for product marketing and bringing new products and technologies to market in the Asia Pacific region at Intel.

Mahesh is a graduate of the University of Mumbai, and holds a Bachelors in Electrical Engineering.

About Immersion (www.immersion.com)

Founded in 1993, Immersion (NASDAQ:IMMR) is the leading innovator in haptics, or tactile effects; the company’s touch feedback solutions deliver a more compelling sense of the digital world. Using Immersion’s high-fidelity haptic systems, partners can transform user experiences with unique and customizable touch feedback effects; excite the senses in games, videos and music; restore “mechanical” feel by providing intuitive and unmistakable confirmation; improve safety by overcoming distractions while driving; provide realistic touch feedback when performing robotic medical procedures and training simulations; and expand usability when audio and visual feedback are ineffective. Immersion’s TouchSense technology provides haptics in mobile phone, automotive, gaming, medical and consumer electronics products from world-class companies. With over 1,800 issued or pending patents in the U.S., China and other countries, Immersion helps bring the digital universe to life. Learn more by visiting www.immersion.com

Forward-looking Statements

This press release contains “forward-looking statements” that involve risks and uncertainties, as well as assumptions that, if they never materialize or prove incorrect, could cause the results of Immersion Corporation and its consolidated subsidiaries to differ materially from those expressed or implied by such forward-looking statements.

All statements, other than the statements of historical fact, are statements that may be deemed forward-looking statements, including, but not limited to, statements regarding the benefits of Immersion technology and statements regarding our OEM business.

Immersion’s actual results might differ materially from those stated or implied by such forward-looking statements due to risks and uncertainties associated with Immersion’s business, which include, but are not limited to: unanticipated difficulties and challenges encountered in product development efforts by Immersion and its licensees; adverse outcomes in any future intellectual property-related litigation and the costs related thereto; the effects of the current macroeconomic climate; delay in or failure to achieve commercial demand for Immersion’s products or third party products incorporating Immersion’s technologies; and a delay in or failure to achieve the acceptance of touch feedback as a critical user experience. Many of these risks and uncertainties are beyond the control of Immersion.

For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in Immersion’s most current Form 10-Q, which is on file with the U.S. Securities and Exchange Commission. The forward-looking statements in this press release reflect Immersion’s beliefs and predictions as of the date of this release. Immersion disclaims any obligation to update these forward-looking statements as a result of financial, business, or any other developments occurring after the date of this release.

The use of the word “partner” in this press release does not mean legal partners.

Immersion, the Immersion logo, and TouchSense are trademarks of Immersion Corporation in the United States and other countries. All other trademarks are the property of their respective owners.

(IMMR – C)

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