Kohl’s and Disney Interactive Engage Families with Black Friday Campaign
Kohl’s Department Stores (NYSE:KSS) announces today, in collaboration with Disney, that America can decide which aspiring singers and “Frozen” fans will be included as part of a Kohl’s holiday commercial to air during the American Music Awards at 8 p.m. EST/7 p.m. CST Sunday, Nov. 23, on ABC.
Nearly 4,000 adults and children submitted videos of themselves singing along to the Oscar(R)-winning anthem “Let it Go” in Kohl’s Sing Your Heart Out contest. The videos were submitted on www.disney.com/frozenfriday and through the Disney Applause app available on iOS and Android. Starting at 10 a.m. PST Nov. 10, and continuing through 9:30 p.m. EST Nov. 23, America can vote for their favorite of 10 finalists online at www.disney.com/frozenfriday.
On Sunday, Nov. 23, the finalist with the most votes will have their performance air in a Kohl’s commercial during the American Music Awards.
A one-stop shop for everything “Frozen,” Kohl’s and Kohls.com offer a full assortment of product, including a wide variety of exclusive styles, inspired by the Disney phenomenon this holiday season. From essential toys and apparel to unexpected home and electronics goods, customers will be excited to discover “Frozen” for the entire family at incredible savings. Customers are encouraged to share their favorite “Frozen” finds with @Kohls using #FrozenFunAtKohls.
Kohl’s (NYSE:KSS) is a leading specialty department store with 1,163 stores in 49 states. With a commitment to inspiring and empowering families to lead fulfilled lives, the company offers amazing national and exclusive brands, incredible savings and inspiring shopping experiences in-store, online at Kohls.com and via mobile devices. Committed to its communities, Kohl’s has raised more than $257 million for children’s initiatives nationwide through its Kohl’s Cares(R) cause merchandise program, which operates under Kohl’s Cares, LLC, a wholly-owned subsidiary of Kohl’s Department Stores, Inc. For additional information about Kohl’s philanthropic and environmental initiatives, visit www.Kohls.com/Cares. For a list of store locations and information, or for the added convenience of shopping online, visit www.Kohls.com.
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About Disney Interactive
Disney Interactive, one of the world’s largest creators of high-quality interactive entertainment across all platforms, is the part of The Walt Disney Company responsible for the global creation and delivery of interactive entertainment, multi-platform video games, and family-focused content across all current and emerging digital media platforms. Disney Interactive produces and distributes a broad portfolio of content including the blockbuster video game platform, Disney Infinity, mobile, social and console games, the #1 virtual world for kids Club Penguin and top digital destinations Disney.com and Babble.com.
Disney Interactive is the interactive entertainment part of The Walt Disney Company (NYSE:DIS) .
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