Company News »

Joe’s(R) Launches Joe’s(R) Intimates Collection for Holiday 2014

Business Wire
Share on StockTwits
Published on

This November, premium denim brand Joe’s Jeans Inc. (NASDAQ:JOEZ) introduces Joe’s(R) Intimates, a new collection of high quality lingerie and loungewear. Joe’s(R) Intimates has been created with licensee Onis Design Group and will be sold in all Joe’s full price stores, various department stores, and on www.joesjeans.com. Select styles will also be sold in Joe’s outlet stores. With a focus on luxurious European fabrics, laces, and trims, the line places an emphasis on fine detail and exceptional execution to complement and expand Joe’s(R) lifestyle brand.

“Our vision was to make our intimates the perfect accompaniment to our other women’s collections,” said Joe Dahan, founder and creative director. “These pieces are delicate, sexy, comfortable, and designed to appeal to our customers for a lot of the same reasons as our clothing-flawless fit, chic details, and premium quality.”

Inspired by both contemporary and vintage fashions, Joe’s(R) Intimates include lingerie such as bras, underwear, slips, camis, and bodysuits, as well as luxe loungewear items. The Holiday 2014 Collection offers lingerie in four different capsules: Natasha, Nadia, Ella, and Emma. Natasha features black European mesh lace and is sophisticated and romantic. Nadia features European lace in black, red, and pale grey for a flirty and feminine look. Ella is designed with a black mesh fabric and includes gorgeous eyelash lace, resulting in a modern yet delicate appearance. Emma features a super soft modal fabric and comes in black, white, heather grey, and a delicate floral print.

Jon Lewis, Onis Design Group’s CEO, adds, “We are excited to bring the Joe’s(R) brand to the intimate and lounge-wear categories. The product is absolutely beautiful and speaks to the Joe’s(R) aesthetic with luxury fabrics and silhouettes uniquely interpreted for their consumer.”

The collection also offers a “3 for $30″ program that features underwear in a variety of different fabrics, colors, patterns, and fits. Fabrics include lace, cotton-blend with lace trim, and a basic cotton-blend logo. Silhouettes featured are hipster, thong, boyleg, and bikini. The Holiday 2014 loungewear items come in two groups: Cara and Cashmere. Cara is a super plush fabric that elevates comfortable basics like the hoodie, yoga pant, and legging. The 100% Cashmere robe and throw round out this elegant, romantic, and luxurious collection.

ABOUT JOE’S JEANS INC.

Joe’s(R) is a casual chic lifestyle brand offering a unique interpretation on classic, modernized wardrobe staples encompassing a versatile range of timeless styles from premium denim and handcrafted collection pieces to contemporary accessories and footwear.

With over a decade in fashion, Joe’s(R) has remained true to their DNA throughout their expansion, embracing fashion innovation in the creation of a full faceted line for Men, Women and Kids. Joe’s(R) products are available coast to coast in the USA and internationally throughout Europe, Asia, Canada, Latin America and the Middle East.

Website: joesjeans.com // Facebook: facebook.com/joesjeans // Twitter: @joesjeans // Instagram: @joesjeans // Pinterest: pinterest.com/joesjeans

ABOUT ONIS DESIGN GROUP LLC

Onis Design Group partners with well established, global brands as they expand the lifestyle aspect of their company. With our extensive knowledge and best in class team, we help our brand partners capitalize on white space opportunities through licensing arrangements in targeted apparel categories.

Our ability to immerse ourselves in a brand’s DNA, coupled with our award winning designers and innovative factory partners, ensure revenue and profit growth for our licensors.

Website: www.onisdesigngroup.com

This release contains forward-looking statements within the meaning of the safe harbor provision of the Private Securities Litigation Reform Act of 1995, as amended. The matters discussed in this document involved estimates, projections, goals, forecasts, assumptions, risks and uncertainties that could cause actual results or outcomes to differ materially from those expressed in the forward-looking statements. All statements in this news release that are not purely historical facts are forward-looking statements, including statements containing the words “intend,” “believe,” “estimate,” “project,” “expect” or similar expressions. Any forward-looking statement inherently involves risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Any forward-looking statement is based on information current as of the date of this document and speaks only as of the date on which such statement is made, and the Company undertakes no obligation to update these statements to reflect events or circumstances after the date on which such statement is made. Readers are cautioned not to place undue reliance on forward-looking statements.

Share on StockTwits

What others are reading on Finances

Sorry. No data so far.


Iron FX 1.11156/1.11128 2.8
XM Markets 1.09948/1.09928 2
FxPro 1.10184/1.10171 1.3
FXCM 1.13943/1.13912 3.1