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Interactive Intelligence Hires New Chief Marketing Officer

Business Wire
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Interactive Intelligence Group Inc. (Nasdaq: ININ), a global provider of software and services designed to improve the customer experience, has hired Jeff Plat’on as its chief marketing officer.

Jeff Plat'on, Interactive Intelligence Chief Marketing Officer (Photo: Business Wire)

Jeff Plat’on, Interactive Intelligence Chief Marketing Officer (Photo: Business Wire)

Plat’on, who replaces former CMO Joseph A. Staples, brings with him more than 20 years of marketing and product management experience specializing in IT security, networking, cloud, and communications technologies.

“Jeff is an expert in using digital marketing strategies to improve customer acquisition and revenue generation,” said Dr. Donald E. Brown, Interactive Intelligence founder and CEO. “This expertise, combined with his deep knowledge of cloud business models, will play a key role as we continue our mission of becoming the leader in cloud communications, collaboration, and customer engagement solutions.”

As Interactive Intelligence CMO, Plat’on will manage the company’s global marketing team comprised of product marketing, corporate marketing, public relations, channel programs, global alliances, and advertising.

“I’m especially excited to join Interactive Intelligence because I believe it has the right technology, leadership, and vision to quickly become a frontrunner in the cloud industry,” Plat’on said. “I look forward to applying my expertise to help Interactive Intelligence customers easily and quickly evaluate, purchase, and deploy the company’s growing portfolio of innovative cloud and on-premises solutions.”

Prior to joining Interactive Intelligence Plat’on served for 12 years in vice president marketing roles for leading global networking company Cisco Systems. At Cisco, Plat’on helped to develop worldwide go-to-market strategies for the company’s virtual mobile cloud workspace, remote expert, and IT security solutions.

During his tenure at Cisco, Plat’on received numerous awards, including Cisco’s Marketing Excellence Award two years in a row, and its Outstanding Engineering Award two years in a row.

Previously, Plat’on had been CEO and president of network security management firm AlertSoft, and vice president of marketing for McAfee, the world’s largest security technology company.

Plat’on’s employment at Interactive Intelligence is effective immediately.

About Interactive Intelligence
Interactive Intelligence Group Inc. (Nasdaq: ININ) is a global provider of software and services designed to improve the customer experience. The company’s 6,000-plus customers worldwide have benefitted from its cloud and on-premises solutions for contact center, unified communications, and business process automation. Interactive Intelligence is among Software Magazine’s 2014 Top 500 Global Software and Service Providers, and has received a Frost & Sullivan Company of the Year Award for the last five consecutive years. In addition, Glassdoor honored Interactive Intelligence with its 2014 Employees’ Choice Award as one of the Best Places to Work in the U.S., and Mashable ranked Interactive Intelligence second on its 2014 list of the Seven Best Tech Companies to Work For. The company was founded in 1994 and employs more than 2,000 people worldwide. Interactive Intelligence is headquartered in Indianapolis, Indiana and has offices throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific. It can be reached at +1 317.872.3000 or info@inin.com. Visit Interactive Intelligence on the Web at www.inin.com; on Twitter at www.inin.com/twitter; on Facebook at www.inin.com/facebook; or on LinkedIn at www.inin.com/linkedin.

This release may contain certain forward-looking statements that involve a number of risks and uncertainties. Factors that could cause actual results to differ materially are described in the company’s SEC filings.

Interactive Intelligence is the owner of the marks INTERACTIVE INTELLIGENCE, its associated LOGO and numerous other marks. All other trademarks mentioned in this document are the property of their respective owners.

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