Buffalo Wild Wings Launches iHeartRadio’s First Branded Radio Station
Buffalo Wild Wings(R) (NASDAQ:BWLD) today announced that it has launched iHeartRadio’s first branded radio station, ‘B-Dubs Radio powered by Wings, Beer and Sports.’ The streaming radio station features contemporary hits blended with exclusive sports content – such as weekly commentary from sportscaster and radio personality Dan Patrick – as well as the week’s top sports match-ups, key rivalries, trivia and more.
“We wanted to create our own unique ongoing radio platform that incorporates two of our Guests’ key passions – sports and music,” said Bob Ruhland, vice president of marketing, Buffalo Wild Wings. “It’s another great way for us to engage our Guests outside of our restaurants, while also letting them know about specials and activities they’ll find when they come in for the next big game.”
Owned by iHeartMedia, iHeartRadio is a free, all-in-one digital radio and music streaming service that recommends music and aggregates radio content across more than 1,000 stations, and allows users to create personalized custom stations and like/dislike songs. Listeners can log in online, on mobile and tablets, in their cars, and on connected devices including TV’s and gaming consoles.
B-Dubs Radio joins Buffalo Wild Wings’ suite of in-restaurant and outside entertainment platforms such as B-Dubs TV and tableside tablets that help create the ultimate social experience for Guests. The company recently launched GameBreakTM, a single sign-on, multi-platform gaming experience allowing consumers to play a wide range of fantasy-style and competitive sports games in restaurant (via tablet), online and on a mobile app for Android and iOS devices.
About Buffalo Wild Wings
Buffalo Wild Wings, Inc., founded in 1982 and headquartered in Minneapolis, is a growing owner, operator and franchisor of Buffalo Wild Wings(R) restaurants featuring a variety of boldly-flavored, made-to-order menu items including its namesake Buffalo, New York-style chicken wings. The Buffalo Wild Wings menu specializes in 21 mouth-watering signature sauces and seasonings with flavor sensations ranging from Sweet BBQTM to Blazin'(R). Guests enjoy a welcoming neighborhood atmosphere that includes an extensive multi-media system for watching their favorite sporting events. Buffalo Wild Wings is the recipient of hundreds of “Best Wings” and “Best Sports Bar” awards from across the country. There are currently more than 1,045 Buffalo Wild Wings locations in the United States, Canada and Mexico.
To stay up-to-date on all the latest events and offers for sports fans and wing lovers, like Buffalo Wild Wings on Facebook, follow @BWWings on Twitter and visit www.BuffaloWildWings.com.
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