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Heartland and National Restaurant Association to Host Live Informational EMV Webinar

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Heartland Payment Systems (NYSE:HPY), the nation’s fifth largest payments processor and a leading provider of merchant business solutions, has partnered with the National Restaurant Association (NRA) to present a series of restaurant-specific instructive webinars-the first of which will address EMV and the impending liability shift.

There are a lot of myths surrounding EMV, which leads to second-hand information about the impending October 2015 liability shift. After taking steps to clearly explain EMV, Heartland Payment Systems’ Mike English, executive director, product development, and Kristi Kuehn, senior director, compliance, will seek to empower restaurateurs by demystifying the uncertainty clouding the EMV liability shift.

The NRA’s Anna Tauzin, senior marketing manager, innovation and entrepreneurial services, will join English and Kuehn for the hour-long, conversational webinar.

The joint presentation titled “EMV & Restaurants – What You Need to Know” is at 2 p.m., Wednesday, Nov. 19, 2014. Registration for the webinar can be completed here: http://bit.ly/1Azhub6. The agenda will include an EMV overview, timelines for the shift, essential considerations for restaurateurs, and EMV and how it relates to cardholder security and PCI.

EMV compliance is not a government or card brand mandate. While it is up to the merchant to implement EMV-compliant terminals, brick-and-mortar merchants who do not upgrade by October 2015 could be liable for counterfeit, lost, and stolen card fraud. This webinar will help merchants weigh the facts and prepare for the switch. Restaurateurs who do decide to implement the technology will expose their business to fewer disputes over fraud while boosting consumer confidence.

With EMV migration and the liability shift acting as the first in a joint series of webinars, future topics will include mobile payments and ordering, gift and loyalty programs, and payroll. Heartland Payment Systems is exclusively endorsed by the National Restaurant Association for payment processing and gift card marketing.

WHAT:

EMV & Restaurants – What You Need to Know

The next generation of the payment card is coming as the United States joins the international payments community in adopting the EMV standard for secure payments. With less than a year to go until the liability shift for EMV, restaurateurs have several decisions to make. For those who want to make the investment and meet the Oct. 1, 2015 deadline, considerations include: updating hardware, training staff, customer acceptance, and what EMV can and can’t do to improve data security.

WHO:

Mike English, Heartland Payment Systems Executive Director, Product Development

Kristi Kuehn, Heartland Payment Systems Senior Director, Compliance

Anna Tauzin, National Restaurant Association senior marketing manager, innovation and entrepreneurial services

WHEN:

Wednesday, Nov. 19, 2014
2 – 3 p.m. (Eastern Time Zone)

WHERE:

http://bit.ly/1Azhub6

About Heartland Payment Systems

Heartland Payment Systems, Inc. (NYSE:HPY) , the fifth largest payments processor in the United States, brings secure payment processing, hospitality, payroll, loyalty and mobile solutions to more than 300,000 business and educational locations nationwide-including 55,000 restaurants. A FORTUNE 1000 company and endorsed by the National Restaurant Association, Heartland is the founding supporter of The Merchant Bill of Rights, a public advocacy initiative that educates merchants about fair credit and debit card processing practices. Heartland also established The Sales Professional Bill of Rights to advocate for the rights of sales professionals everywhere. Discover at HeartlandPaymentSystems.com how fair and transparent pricing, our commitment to one-call customer service resolution, our leading advocacy on behalf of customers and trusted customer relationships can define your Heartland experience. Follow the company on Twitter @HeartlandHPY and Facebook at facebook.com/HeartlandHPY.

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