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CBRE Group, Inc. Identifies Most Attractive Markets for Leasing a Data Center

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The growing reliance on cloud computing is reshaping traditional network computing and boosting demand for leased data center space in the U.S. For occupiers, Atlanta, Colorado Springs, Northern Virginia, Portland and Seattle are the five most attractive markets for leasing a data center, according to CBRE Group, Inc.’s latest research report, Leasing a Data Center: U.S. Market Cost Comparison.

“As the data center industry expands, IT and real estate executives are grappling with complex site selection decisions, including whether to lease or own a facility. For occupiers seeking to preserve capital and lease a data center, the selection process needs to carefully consider the primary cost variables of rent, power and taxes, and recognize the variability that exists from market to market,” said Pat Lynch, Managing Director, Data Center Solutions, CBRE. “The site selection process for an owned data center will hinge more on the relative costs of power, real and personal property taxes, sales taxes, available incentives, and construction costs.”

The CBRE report analyzed a typical 1-megawatt (MW), or 1,000-kilowatt (kW), data center lease over a seven-year term across 23 key markets in the U.S.

Atlanta, Colorado Springs, Northern Virginia, Portland and Seattle provide the most cost-effective options for leasing data center space, based on total project costs. At the opposite end of the spectrum, Boston, Des Moines, Kansas City, Northern Florida and Omaha had the highest total project costs. Colocation lease rates per kW are heavily driven by both market competitiveness and maturity. Accordingly, lease rates in a less mature and competitive market are higher than in a more competitive and mature market.

Wholesale data center inventory is steadily increasing across primary and secondary markets in the U.S. to keep up with the growing demand. As of Q2 2014, total inventory in primary* markets reached 1,140.9 MW, with another 107.3 MW under construction, according to CBRE.** Between Q2 2013 and Q2 2014, primary market inventory measured in MW increased 31.3 percent.

Other highlights of the report include:

  • Despite healthy incentive packages, high lease rates in Kansas City, Des Moines and Omaha of 120 percent to 140 percent above the average proved difficult to overcome in the highly competitive colocation marketplace.
  • The average total cost for a 1-MW lease across the 23 key markets over a seven-year lease term is $45.9 million.
  • The average first-year rent among the 23 markets is $158 per kW per month, or $1.9 million per year. The average cost of power among the 23 markets is $798,000 per year. The average total tax payment, including sales/use tax and likely incentives, is about $1.9 million over the life of the project.
  • While the highest rents were typically found in the Central and Eastern U.S. regions, several of the Central region’s less mature markets offered the greatest potential tax incentive offset. Incentive savings represented more than a 10 percent reduction in the total rent payment over the life of the lease or an average of just over $2.0 million in nine markets: Atlanta, Dallas, Houston, Kansas City, Northern Virginia, Omaha, Phoenix, Seattle and St. Louis.
  • No tax incentives were available for leased data centers in nine of the 23 markets, including California markets and several markets in the East.

* Primary markets in the U.S. include Atlanta, Chicago, Dallas/Ft. Worth, New York-Tri State Region, Northern Virginia, Phoenix and Silicon Valley.

** Data center real estate is primarily measured in power utilization instead of square feet, reflecting the relative importance of power usage over physical space. Raised floor square feet and building square feet are secondary measurement benchmarks.

About CBRE Group, Inc.

CBRE Group, Inc. (NYSE:CBG) , a Fortune 500 and S&P 500 company headquartered in Los Angeles, is the world’s largest commercial real estate services and investment firm (in terms of 2013 revenue). The Company has approximately 44,000 employees (excluding affiliates), and serves real estate owners, investors and occupiers through approximately 350 offices (excluding affiliates) worldwide. CBRE offers strategic advice and execution for property sales and leasing; corporate services; property, facilities and project management; mortgage banking; appraisal and valuation; development services; investment management; and research and consulting. Please visit our website at

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