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Rocket Fuel CEO George John Named “Most Admired CEO” by San Francisco Business Times

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Rocket Fuel (NASDAQ:FUEL) , a leading provider of artificial intelligence (AI) advertising and marketing solutions for global agencies and brands, today announced that Cofounder and CEO George John was named 2014 Most Admired CEO of the Year by the San Francisco Business Times. The prestigious award honors great leadership, vision, and values for an influential class of CEOs across a diverse range of industries in the Bay Area.

Before founding Rocket Fuel in 2008 and taking the company public in 2013, George led teams that developed optimization and analytics technology at Yahoo, Salesforce, Epiphany, and IBM. George began to understand the problems advertisers faced and had a bold vision for how to solve them. So bold, in fact, many believed it was impossible.

The innovative technology would need to consider millions of features to evaluate whether digital ad impressions would result in the advertiser’s desired outcome. The algorithms would select and place optimal ads, one at a time, within milliseconds. Despite many experts saying it was impossible, George persevered and ultimately led a team of data scientists to achieve their goals. Today, the Rocket Fuel platform performs more transactions on a daily basis than the New York Stock Exchange and NASDAQ combined.

“I’m honored to be recognized by the San Francisco Business Times and to be included in the company of such high caliber leaders in the Bay Area and accept the award on behalf of the entire company,” said Rocket Fuel CEO George John. “If our people hadn’t all done their jobs excellently, regardless of what I was doing, nobody would care about me. I’m proud of our company’s success in transforming digital advertising, but equally proud of the work we’re accomplishing through our philanthropic program, Rocket Fuel Gives Back. As Rocket Fuel grows, our goal is to continue fostering a sense of community by expanding the reach of our philanthropy and to help individuals achieve their full potential in life.”

Under George’s aegis, Rocket Fuel’s philanthropy program, Rocket Fuel Gives Back, is actively involved in community initiatives and contributes pro-bono ad campaigns for nonprofits to help them spread their messages to recruit and activate supporters. The program has allowed Rocket Fuel to work with many inspiring charities around the globe.

To learn more about Rocket Fuel Gives Back visit

San Francisco Business Times 2014 Most Admired CEOs include:

  • George John, Rocket Fuel
  • Bonnie Anderson, Veracyte
  • Larry Baer, San Francisco Giants
  • Alan Johnson, BevMo
  • Tom Lee, M.D., One Medical Group
  • Alex Mehran Sr., Sunset Development
  • Kim Popovits, Genomic Health
  • Hemant Shah, RMS
  • Julie Wainwright, The RealReal
  • Anne Wilson, United Way of the Bay Area
  • Lifetime Achievement Award Winner – Regis Kelly, QB3

About Rocket Fuel

Rocket Fuel delivers a leading programmatic media-buying platform at Big Data scale that harnesses the power of artificial intelligence (AI) to improve marketing ROI in digital media across web, mobile, video, and social channels. Rocket Fuel powers digital advertising and marketing programs globally for customers in North America, Europe, and APAC. Customers trust Rocket Fuel’s Advertising That Learns(R) platform to achieve brand and direct-response objectives in diverse industries from luxury cars to financial services to retail. Rocket Fuel currently operates in more than 20 offices worldwide and trades on the NASDAQ Global Select Market under the ticker symbol “FUEL.” For more information, please visit or call 1-888-717-8873.

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